Product Marketing Manager

About the Role

Key Responsibilities

• Collaborate with specialty marketing leaders to align priorities, projects, and plans within the specialty.
• Develop and execute annual marketing plans that support business objectives, enhance brand perception, and align with brand strategy.
• Create go-to-market strategies in partnership with product management, sales, and global teams.
• Develop value propositions, claims, and messaging consistent with brand guidelines.
• Lead the execution of product launches and promotional campaigns.
• Utilize customer personas and buyer journeys to inform marketing strategies.
• Review and approve marketing materials and campaign tactics, ensuring compliance with advertising regulations.
• Engage with customers and subject matter experts to understand market needs and inform marketing initiatives.
• Establish objectives for marketing campaigns and events, including customer meetings.
• Manage large, complex marketing initiatives involving cross-functional teams.
• Foster a respectful and inclusive workplace culture, maintaining high standards of professionalism and company values.
• Communicate effectively across various levels of the organization.

Requirements

• Bachelor's degree in marketing, business, or related field.
• 5-7 years of relevant experience in strategic marketing.
• Proven experience in developing marketing strategies that drive business success.
• Experience in brand management and product marketing.
• Ability to work independently, analyze root causes of complex issues, and manage cross-functional projects.
• Willingness to travel domestically and internationally.
• Strong communication, problem-solving, and operational skills.

Qualifications

• Bachelor's degree in marketing, business, or related field.