Product Marketing Manager

About the Role

Key Responsibilities

• Develop a deep understanding of the customer journey, user personas, and developer pain points, and ensure these insights are reflected in messaging, campaigns, and product development priorities.
• Analyze market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies, providing actionable insights to differentiate products and identify growth opportunities.
• Create and maintain sales enablement materials, including presentations, datasheets, and FAQs, to empower the go-to-market organization with compelling messaging frameworks and clear product value propositions.
• Provide input on naming strategy, pricing, packaging, and offers based on market research and customer feedback to support product adoption and business expansion.
• Define clear success metrics for product launches and marketing campaigns, track performance, review results, and optimize tactics to achieve desired business outcomes.
• Partner closely with product, marketing communications, and sales teams to define and execute multi-channel marketing campaigns and sales outreach, ensuring alignment between product development and go-to-market execution.
• Collaborate with product and marketing leadership to understand the product roadmap and manage the marketing roadmap accordingly, articulating the value of incremental product releases and ensuring cohesive platform positioning.
• Communicate clearly and effectively, both in writing and verbally, to internal and external audiences, fostering alignment across teams through proactive and transparent communication.
• Thrive in a fast-paced environment, adapt to evolving business needs, and manage ambiguity to drive progress and deliver results even in changing priorities.

Requirements

• 10+ years of success in product marketing, ideally in a multi-product software company, with a track record of effective go-to-market execution.
• Ability to plan and execute marketing strategies within an agile framework, focusing on measurable outcomes and continuous improvement.
• Deep enthusiasm for software products and technology platforms, with a strong desire to understand and promote their value.
• Skilled at overseeing the creation of compelling demos, presentations, and narratives that illustrate technical products and their business outcomes.
• Understanding and empathy for developer personas, with the ability to attain deep knowledge of Claris's development platform and communicate its value effectively.
• Entrepreneurial mindset with the ability to work independently on complex, ambiguous projects, driving results across multiple teams and priorities.
• Ability to embrace creativity and experimentation, and to stay informed about emerging technologies and future trends.
• Strong relationship-building skills, with a focus on curiosity, inclusivity, and fostering positive relationships across functions and levels.
• Proven ability to influence leaders, gain trust, and foster mutual respect across teams and organizational levels.

Nice to Have

• Passion for software technology and platforms.
• Storytelling and content creation skills, including demos and narratives.
• Experience working with developer personas.
• Self-starter and adaptable with an entrepreneurial mindset.
• Creativity and openness to experimentation.
• Trend awareness and innovation mindset.
• Collaborative relationship-building skills.
• Ability to influence and build trust with leadership and cross-functional teams.

Qualifications

• Bachelor's degree (preferred).