Product Marketing Manager

About the Role

Key Responsibilities

• Act as the voice of the market to drive product innovation by supporting market and user research initiatives to uncover unmet customer needs.
• Synthesize market data into clearly defined problem statements and partner with Product Management to inform roadmap priorities and support problem validation.
• Own the execution of comprehensive go-to-market plans for the product portfolio, including new product launches and feature releases, in partnership with the Director of Product Marketing.
• Define target audiences, key messaging, and channel strategies to drive awareness, adoption, and revenue.
• Partner with Product, Growth, and Sales to operationalize product-led sales motions such as free trials or freemium experiences to drive user adoption and pipeline creation.
• Craft clear, compelling, and differentiated product positioning and messaging that articulates the value proposition of Get Well Network's solutions.
• Collaborate closely with sales enablement teams, arming them with messaging, value propositions, and market intelligence for effective sales tools and training.
• Track competitor activity and market trends to inform positioning and product direction, including conducting win/loss analysis and persona development.
• Work with cross-functional teams including product management, engineering, sales, marketing, and customer success to ensure alignment and seamless execution of go-to-market plans.
• Act as a spokesperson and evangelist for the product portfolio, presenting at industry events, webinars, and to key customers and partners.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA is a plus.
• 5-7 years of product marketing experience in healthcare technology (HealthTech) or B2B SaaS sector.
• Demonstrable knowledge of provider, health system, payor, and ACO end markets.
• Proven experience marketing products related to patient engagement, care coordination, or similar healthcare software solutions.
• Experience with qualitative and quantitative market research methodologies and translating findings into actionable insights.
• Experience designing or managing product-led growth initiatives such as free trials, freemium models, or product-qualified leads (PQLs).
• Strong understanding and passion for AI, including agentic AI, and its potential to transform healthcare.
• Proven track record of executing successful go-to-market strategies for a product portfolio.
• Exceptional written and verbal communication skills for clear and persuasive messaging.
• Highly autonomous, enterprising, and comfortable working independently with ownership of a portfolio.
• Excellent interpersonal and collaboration skills to work effectively with cross-functional teams.
• Ability to thrive in a fast-paced, innovative, and evolving industry.

Nice to Have

• Experience with AI technologies and agentic AI solutions.
• Experience with product-led growth (PLG) initiatives such as free trials, freemium models, or PQLs.
• Experience in healthcare software solutions related to patient engagement or care coordination.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5-7 years of relevant product marketing experience in healthcare technology or B2B SaaS.

Benefits & Perks

• Estimated salary range of $125,000 - $150,000 in base salary plus bonus.
• Generous paid time away from work and various paid leave programs.
• Savings opportunities with 401(k) and incentive plans.
• Internal education programs and full health benefits.
• Fitness reimbursement, cell phone subsidy, casual office environment with snacks and drinks.
• Peer recognition programs, health advocacy, employee assistance programs.
• Additional perks such as pet insurance, chili cook-offs, and more.