Product Marketing Manager
Aquent
Job Description
About the Role
A leading digital music service is searching for a seasoned Product Marketing Manager to join their team on a contract basis. You will be instrumental in shaping how this innovative brand engages fans, artists, and creators worldwide through strategic promotional campaigns and acquisition initiatives. Partnering with Aquent, you’ll have the opportunity to work with a cutting-edge company at the forefront of the music and entertainment industry. As a key driver of promotional campaigns and acquisition strategies, you’ll collaborate with global stakeholders and partners to bring exciting initiatives to life. Your expertise will be essential in overseeing the entire lifecycle of promotions, from initial creative ideation to execution, reporting, and ongoing optimization. By developing and executing an experimentation roadmap, you’ll inform long-term strategy and continuously refine existing offers, creatives, and messaging. This role requires a deep understanding of brand voice and a keen ability to highlight the unique value proposition of each partner involved.
Key Responsibilities
- Drive promotional campaign initiatives and acquisition levers with global stakeholders and partners.
- Oversee end-to-end delivery of promotions, from creative ideation to execution, reporting, and optimization.
- Create and execute against an experimentation roadmap to inform long-term strategy and continuously optimize existing offers, creatives, and messaging.
- Maintain brand voice and highlight the unique value proposition of each partner participating in the campaign.
- Forecast, track, and report campaign effectiveness to internal stakeholders.
- Optimize workflows and processes.
Requirements
- Minimum 5 years of professional experience in product marketing or similar roles.
- Advanced proficiency in data analysis, metrics, and experimentation methodology.
- Proven experience building, executing, and scaling cross-functional marketing programs.
- Experience leading go-to-market strategies for subscription businesses.
Benefits & Perks
- Access to amazing benefits like subsidized health, vision, and dental plans.
- Paid sick leave.
- Retirement plans with a match.
Working at Aquent
Aquent is an equal-opportunity employer that values creating an inclusive environment where different backgrounds, experiences, and perspectives are valued. The company encourages contribution, growth, and career development in a culture of innovation, creativity, and leadership.
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About Aquent
Website
aquent.com
Location
San Francisco, CA
Industry
Employment Placement Agencies
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