Product Marketing Manager

About the Role

Key Responsibilities

• Own athlete registration and revenue targets for assigned North American events, with a focus on running events.
• Develop and execute regional multi-channel marketing strategies including email, social media, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
• Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors.
• Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
• Manage on-site experiential marketing promotions to grow the customer database and encourage loyalty of existing customers.
• Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.
• Own and manage North American event marketing budgets, ensuring efficient spending and strong ROI.
• Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.
• Manage on-site media relations such as credentialing, interview requests, photography, and videography management.
• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.
• Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.

Requirements

• Tertiary degree in Marketing, Business, or Communication/Media Studies.
• 3 - 5 years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.
• Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and retention, including email, social, performance marketing, community, and grassroots.
• Experience analyzing marketing metrics and using data to optimize campaigns and drive decision-making.
• Experience overseeing and executing marketing strategies to build brand awareness, increase demand, and drive sales for running events.
• Self-motivated team player with excellent communication and project management skills.
• Strategic thinker with a customer-centric mindset.
• Availability to work in Tampa, FL or Louisville, CO (hybrid, three days in office), willing to work weekends and non-traditional hours, and travel 25%+ domestically.

Nice to Have

• Understanding of running, endurance sports, and communities.

Qualifications

• Tertiary degree in Marketing, Business, or Communication/Media Studies.