Product Marketing Manager

Wabash National

Lafayette, IN

Full Time

Senior

5 days ago

Job Description

About the Role

As a Product Marketing Manager at Wabash, you will be a key driver of revenue growth and commercial alignment by shaping how our Transportation Solutions and Recurring Revenue products are positioned, promoted, and sold. This high-impact role is responsible for developing strategic marketing programs and content that communicate the differentiated value of Wabash-branded products to the market—empowering sales teams, supporting strategic customer engagement, and driving business results across our channel network. You will work cross-functionally with Product Management, Sales, and Marketing to translate product features into compelling customer-centric messaging and tools. Your work will directly influence our ability to grow, defend, and capture key accounts and how Wabash branded products are positioned in the marketplace.

Key Responsibilities

Drive Strategic Alignment: Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
Account-Based Marketing Execution: Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.
Value Proposition Development: Define and refine unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market and customer insight.
Content Creation & Messaging: Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.
Sales Enablement: Build and maintain a comprehensive library of sales enablement tools, including training decks, product videos, battle cards, and competitive comparisons—to empower our sales and dealer channels.
Go-to-Market Support: Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.
Cross-Functional Collaboration: Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.
Customer Insight & Market Intelligence: Leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy.

Requirements

5+ years of experience in B2B product marketing, traditional marketing, content creation or promotion; preferably in manufacturing, transportation, or industrial sectors.
Bachelor's degree in marketing (preferred) or other is required.
Strong understanding of value proposition development and content strategy.
Excellent collaboration and communication skills with a track record of working cross-functionally.
Experience creating a wide range of marketing and sales effectiveness tools (e.g., decks, one-pagers, videos, product sheets, competitive comparisons).
Ability to distill technical product details into customer-focused messaging.
Strong project management and organizational skills.

Nice to Have

Experience in manufacturing, transportation, or industrial sectors.
Experience with developing marketing assets such as videos, product sheets, and competitive comparisons.

Working at Wabash National

At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about: Embrace Diversity and Inclusion, Seek to Listen, Always Learn, Be Authentic, Win Together. We value collaboration, transparency, and continuous improvement, fostering an inclusive environment where all voices are respected and team success is prioritized.

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