Product Marketing Manager

About the Role

Key Responsibilities

• Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas.
• Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches.
• Lead competitive analysis and provide the field with quarterly intelligence updates.
• Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets.
• Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships.
• Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities.
• Translate complex technical features into clear user benefits and create detailed buyer personas.
• Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines.
• Research and recommend packaging and pricing strategies for new and existing products.
• Measure success with key performance indicators (KPIs) and customer feedback.
• Craft product and portfolio messaging that clearly communicates our vision and unique value proposition.
• Develop engaging and persuasive content for all marketing channels, including website, landing pages, and ad campaigns.
• Serve as a product expert, speaking and presenting to internal teams and external audiences, including customers and partners.

Requirements

• 5+ years in a product marketing, product management, or similar role.
• Prior experience in multifamily property management marketing is strongly preferred.
• Excellent writing and communication skills, comfortable presenting to a variety of audiences.
• Proven ability to conduct market analysis and competitive research.
• Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Strong analytical, quantitative, and creative skills with a detail-oriented approach.

Nice to Have

• Experience with multifamily property management marketing.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

• Competitive base salary of $140,000 - $150,000, based on skills, experience, and location.
• Incentive or overtime pay where applicable.
• Robust benefits and perks package tailored to work location.