Product Marketing Manager

About the Role

Key Responsibilities

• Develop compelling product positioning, messaging, and value propositions that resonate with enterprise security buyers and align with the market landscape.
• Conduct market research to identify trends, customer needs, and competitive dynamics. Collaborate with internal teams to incorporate these insights into product strategies.
• Lead cross-functional teams to execute successful GTM plans. Ensure alignment between product management, sales, and marketing for consistent delivery.
• Create and oversee the development of customer-facing content, including datasheets, whitepapers, solution briefs, case studies, and webinars, to highlight the benefits of Broadcom's security solutions.
• Equip the sales team with tools, training, and resources to effectively communicate the value of our security solutions. Create sales guides, presentations, and competitive battle cards.
• Work with customer success teams to capture customer stories and testimonials. Use these insights to refine messaging and support marketing campaigns.
• Collaborate with industry analysts to position Broadcom as a leader in enterprise security solutions and ensure alignment with industry trends.
• Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and inform future strategies.

Requirements

• 8+ years of product marketing or related experience, with a strong focus on cybersecurity or enterprise technology.
• Proven success in launching and marketing B2B enterprise security solutions.
• Deep understanding of the cybersecurity landscape, including threat trends, compliance requirements, and enterprise security architectures (e.g., Zero Trust, Secure Access Service Edge).
• Exceptional communication and storytelling abilities.
• Strong analytical and strategic thinking skills.
• Ability to simplify complex concepts into clear and compelling narratives.
• Proficiency with marketing tools, CRM platforms, and analytics.
• Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.
• Bachelor's degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Nice to Have

• Familiarity with Broadcom's cybersecurity solutions or equivalent enterprise-grade security products.
• Experience working with global teams and managing multiple stakeholders.
• Certifications such as CISSP, CISM, or equivalent.

Benefits & Perks

• Competitive compensation package.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth in a cutting-edge technology environment.
• The chance to work with a global leader in enterprise technology solutions.
• Annual base salary range of $104,100 - $166,500.
• Discretionary annual bonus and equity in accordance with plan documents.
• Medical, dental, and vision plans.
• 401(K) participation including company matching.
• Employee Stock Purchase Program (ESPP).
• Employee Assistance Program (EAP).
• Company paid holidays, paid sick leave, and vacation time.
• Paid Family Leave and other leaves of absence.