Product Marketing Manager, AI

About the Role

Key Responsibilities

• Lead the product marketing strategy for Seer, Sentry's AI observability and agent debugging tool—helping developers understand, test, and trust what their AI agents are doing.
• Drive adoption of Sentry's AI-powered features, from issue triage and summaries to suggestions and code fixes.
• Build campaigns and content for AI-native teams—startups shipping new LLM products, platform teams scaling agent infrastructure, and engineers responsible for reliability in AI-driven apps.
• Be the voice of the AI builder. Understand how and where their systems fail, and how Sentry can help—from fine-tuning through debugging in production.
• Craft sharp, technically accurate messaging that speaks to developers, ML engineers, and platform teams—grounded in real-world pain, not fluff.
• Collaborate with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content that help teams adopt Seer and understand the importance of agent observability.
• Plan and coordinate launches for Seer and other AI features across multiple channels to increase Sentry's visibility in the AI observability space.
• Create use-case content, customer stories, and lifecycle campaigns to drive product usage and expansion.
• Monitor agent frameworks, LLM development trends, and AI tooling gaps to influence product roadmap, messaging, and market positioning.
• Work cross-functionally with PMs, EMs, Biz Ops, Sales, and Customer Success to align on product priorities and gather feedback from AI teams.

Requirements

• 5+ years in product marketing with a proven track record of launching and growing technical products.
• Experience marketing to software engineers or machine learning teams.
• Ability to distill complex technical concepts into clear messaging and drive projects from inception to launch.
• Stellar written and verbal communication skills.
• Familiarity with agents, LLM stacks, or AI/ML workflows is a strong bonus.
• Developer relations or community experience is a plus.

Nice to Have

• Experience with developer relations or community engagement.

Qualifications

• Formal educational background is not specified, but extensive experience in product marketing is required.

Benefits & Perks

• Base salary range of $150,000 to $190,000, determined by relevant factors including location, experience, and skills.
• Eligibility to participate in employee benefit plans including incentive compensation, equity grants, paid time off, and group health insurance.