Product Marketing Manager, Audit

Wolters Kluwer

Kennesaw, GA

Full Time

Senior

about 2 months ago

Job Description

About the Role

As a Product Marketing Manager you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans for CCH audit solutions. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations by staying up to date on audit industry trends, dynamics to gain insight into audit firm segments, client buying processes, and the competitive landscape for audit technology offerings. The role involves leading marketing strategies to build awareness and grow market share for the Canadian business unit, shaping go-to-market strategies, and working across Product Management, Sales, and Marketing to execute.

Key Responsibilities

Lead the development and execution of specialized Go To Market plans for the audit solutions
Conduct market research and customer analysis including buyer personas and win/loss analysis
Refine and optimize product messaging and positioning
Serve as SME in relation to the product's value proposition and market position; assist with training sales teams on prospecting, qualifying target customers, demonstrating value, and closing sales
Deliver and maintain marketing assets that build knowledge, engagement, and competitive differentiation across the customer journey
Identify, communicate, and monitor competitive and industry trends to drive market strategy and inform product and campaign plans
Track, report, and analyze marketing performance and ROI
Work closely with product management on roadmap, voice of customer, and product promotion of the solution
Collaborate with product management (commercial & technical) to integrate market feedback
Develop comprehensive marketing content, collateral, and sales enablement materials
Coordinate and lead product launch/migration/sunset activities
Drive thought leadership strategy and delivery, including webinar programs in partnership with Content Marketing
Provide strategic insights based on market and competitive analysis
Manage vendors and partners through project management
Manage results with strong project management, organizational skills, initiative, and the ability to prioritize and meet deadlines
Manage change and ambiguity with a strong sense of urgency and flexibility
Work under pressure, show determination and persistence, and influence senior stakeholders

Requirements

Bachelor's degree or equivalent related experience
5+ years of experience in product marketing, product management, strategic market planning or related field
Knowledge of SaaS solutions
Experience in B2B marketing
Proven ability to devise go-to-market strategies and execute end-to-end marketing plans
Strong interpersonal and team skills to foster cross-functional teamwork among sales, marketing, and product management
Excellent verbal and written communication skills, including copywriting and translating strategy into messaging
Sense of urgency and focus; ability to deliver polished work under tight deadlines
Flexible with the ability to handle multiple projects independently and prioritize deadlines
Proficiency in Microsoft Office, including PowerPoint
Strong executive presence and communication skills to engage leadership
Experience with martech tools: Salesforce, marketing automation platforms (Pardot preferred), CMS systems (Sitecore preferred), Monday.com
Approximately 15% travel domestically