Product Marketing Manager

About the Role

Key Responsibilities

• Lead and manage our platform's core feature releases for trainers and clients from concept, strategy, to execution, and reporting.
• Execute on the GTM strategy and launch new product & feature releases; including writing launch blogs, brainstorming social concepts, writing and building out emails and in-app messages, creating product tours, and updating product notes.
• Lead the adoption campaign strategy for Core features, execute on the plan, and report on metrics.
• Assist in building out onboarding experiences via in-app journeys, checklists, and email journeys.
• Be ready to execute a product campaign from start to finish, including copywriting, designing, social media marketing, and email marketing.
• Create emails and workflows in Hubspot and Intercom, managing multiple segments and campaigns.
• Design and create product graphics, mobile and web screens for campaigns.
• Own and lead the execution of monthly feature round-ups email.
• Create and manage a new product feature recap webinar.
• Assist in the execution of a new product preview event.
• Deliver industry, market, competitive, and product insights to support product roadmap and campaign development.
• Survey and conduct interviews with customers to understand needs and pain points.
• Produce case studies and testimonials highlighting customer success.
• Become familiar with common and overlooked use cases for the product and customer usage patterns.

Requirements

• Bachelor's Degree or Diploma in marketing, communications, or a related field.
• 2-5 years of prior B2B product marketing/management experience in the technology/software space (or equivalent skills and knowledge).
• Experience implementing product go-to-market plans with examples of work to share.
• Ability to craft clear and compelling value propositions and messaging.
• Ability to create and manage email campaigns and workflows.
• Proficiency with (or willingness to learn) Hubspot, Intercom, Asana, Figma, and MixPanel.

Nice to Have

• Not explicitly listed in the description.

Benefits & Perks

• Purpose led company with a Values focused culture - Best Life, One Team, Growth Mindset
• Time Off - with our open PTO policy, we offer flexibility in how and when you take PTO
• Days of Disconnect - once a quarter, we take a collective breather and enjoy a day off together
• Parental & Pawternity Leave - leave for when your family grows by two feet or four paws
• Best Life Perk - quarterly fitness reimbursement
• Medical/Dental/Vision coverage
• EAP - Employee Assistance Program
• Premium Calm App subscription for you and up to 4 dependents over 16
• And more benefits not specified in detail.