Product Marketing Manager

About the Role

Key Responsibilities

• Develop a deep understanding of the customer journey, user personas, and developer pain points to inform messaging, campaigns, and product development priorities.
• Analyze market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies, providing actionable insights for differentiation and growth opportunities.
• Create and maintain sales enablement materials, including presentations, datasheets, and FAQs, to empower the go-to-market organization.
• Provide input on naming strategy, pricing, packaging, and offers based on market research and customer feedback to support product adoption and business expansion.
• Define clear success metrics for product launches and marketing campaigns, track performance, review results, and optimize tactics to meet business goals.
• Partner with product, marketing communications, and sales teams to define and execute multi-channel marketing campaigns and sales outreach, ensuring alignment with product development.
• Collaborate with product and marketing leadership to understand and manage the marketing roadmap, articulating the value of incremental product releases and ensuring cohesive platform positioning.
• Communicate clearly and effectively, both in writing and verbally, to internal and external audiences, fostering alignment across teams.
• Thrive in a fast-paced environment, adapt to evolving business needs, and manage ambiguity to deliver results.

Requirements

• 10+ years of success in product marketing, ideally in a multi-product software company, with a track record of effective go-to-market execution.
• Ability to plan and execute marketing strategies within an agile framework, focusing on measurable outcomes and continuous improvement.
• Strong enthusiasm for software products and technology platforms, with a desire to understand and promote their value.
• Skilled at creating compelling demos, presentations, and narratives that illustrate technical products and their business outcomes.
• Understanding and empathy for developer personas, with the ability to communicate the value of development platforms effectively.
• Self-starter with an entrepreneurial mindset, capable of working independently on complex, ambiguous projects and driving results across multiple teams.
• Creative and open to experimentation with new ideas to drive growth and engagement.
• Interest in emerging technologies and future trends to inform marketing strategies and product positioning.
• Ability to build collaborative relationships across functions and levels, including product, sales, and leadership teams.
• Proven ability to influence leaders, gain trust, and foster mutual respect across organizational levels.

Nice to Have

• Passion for software technology and platforms.
• Experience in storytelling and content creation, including demos and narratives.
• Experience with developer personas and understanding of development platforms.
• Ability to work independently on complex projects and drive results.
• Creativity and openness to experimentation.
• Awareness of emerging technologies and trends.
• Strong relationship-building skills and influence across teams.

Qualifications

• Bachelor's degree (preferred).

Benefits & Perks

• Base pay range between $182,600 and $274,500, depending on skills, qualifications, experience, and location.
• Opportunity to participate in Apple's discretionary employee stock programs, including restricted stock units and stock purchase plans.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for educational expenses related to career development.
• Potential eligibility for discretionary bonuses or commissions.
• Relocation assistance.