Product Marketing Manager Customer Acquisition & Retention (Subscriptions)

About the Role

Key Responsibilities

• Drive customer acquisition, engagement, retention, and win-back strategies for subscription products.
• Leverage competitive insights and content strategies to enhance subscription stickiness and revenue growth.
• Monitor lifecycle metrics (churn, ARPU, LTV, conversions) and translate insights into marketing actions.
• Partner with cross-functional teams to build pricing, packaging, promotions, and personalized campaigns.
• Execute targeted lifecycle marketing and automation flows to boost trial-to-paid conversions and loyalty.
• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor.
• Understand the product and target audience, develop the positioning of the product to users, and bring the products to the market.
• Develop and execute the go-to-market plan and messages for new products and features.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights.
• Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.

Requirements

• Proven experience in marketing for subscription-based businesses (e.g., OTT, streaming, SaaS, or membership platforms).
• Strong understanding of subscription KPIs (CAC, LTV, churn, ARPU, trial-to-paid conversion, etc.) and experience leveraging them in campaign design.
• Hands-on experience with marketing automation platforms and lifecycle marketing for subscription products.
• Demonstrated success in building data-driven personalization strategies to improve engagement and retention.
• Experience working cross-functionally with product, growth, and analytics teams in subscription-driven organizations.
• Knowledge of consumer psychology in subscription adoption and renewal.
• Ability to identify and exploit opportunities in tiered pricing, bundles, free trials, and promotional models.
• Familiarity with A/B testing and experimentation frameworks to optimize subscription funnels.
• Strong competitive awareness of global subscription leaders (Netflix, Spotify, Apple Music, Amazon Prime, etc.).
• BS/BA degree or equivalent work experience.

Nice to Have

• Experience with industry trend analysis and market opportunity validation.

Qualifications

• BS/BA degree or equivalent work experience.