Product Marketing Manager, Devices Go-To-Market

About the Role

Key Responsibilities

• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities.
• Lead the development of out-of-the-box GTM plans for new-to-world products, and drive integrated efforts across cross functional teams.
• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel strategies.
• Influence cross-functional teams (PM, Eng, Design, etc.) to build with the customer at the core, by building relationships, backing claims with data and analyses, and inspiring change through aligned goals and a shared vision.
• Partner with marketing, communications, and sales teams to create product marketing communications, including press releases, blog posts, campaigns, and presentation materials.

Requirements

• BA/BS degree.
• 7+ years of relevant product marketing experience influencing product roadmaps and developing go-to-market strategies in close partnership with product teams.
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations.
• Demonstrated balance of creative and analytical thinking, with the ability to put forth clear and compelling vision, creative problem solving, and out-of-the-box thinking.
• Experience working in a fluid environment, adapting, spotting issues early, and escalating.
• Using data and insights to inform and influence product strategy.
• Effective communication skills (executive documents, presentations).
• Growth mindset, viewing problems as opportunities and ambiguity as adventure.

Nice to Have

• 3+ years of experience launching physical consumer products (e.g., consumer electronics).
• Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices.
• Experience identifying and analyzing long-term, critical problems facing the business and driving solutions across marketing, sales, supply chain, and finance.
• Experience with retail and point of sale strategies for consumer electronics, including product demos and education.
• MS / MBA degree.

Qualifications

• Bachelor of Science degree.
• 3 years of relevant experience in product marketing.

Benefits & Perks

• Base salary ranging from $158,000 to $223,000 per year, plus bonus, equity, and benefits.
• Individual compensation determined by skills, qualifications, experience, and location.
• Benefits offered by Meta.