Product Marketing Manager, General Market Ads

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for new advertising verticals—including Tech, CPG, and others—through market research, customer segmentation, competitive analysis, and targeted campaigns that drive awareness and adoption.
• Lead activation initiatives within emerging verticals, crafting differentiated messaging, value propositions, and GTM motions that resonate with new audiences and meet their unique needs.
• Build and scale impactful sales enablement programs—training, collateral, objection handling, and tools—to empower the Sales team to confidently pitch and close deals in new categories.
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
• Act as the voice of new vertical customers, translating insights into actionable recommendations that influence product strategy, roadmap, and positioning.
• Partner with Business Marketing to establish Discord's thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.

Requirements

• 4-6+ years of Product Marketing experience in the advertising space, with experience scaling teams and platforms.
• Strong attention to detail with the ability to streamline and optimize the sales enablement process.
• Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.
• Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties).

Nice to Have

• Experience in building new processes and business models in a fast-paced environment.
• Experience scaling advertising platforms or teams.

Qualifications

• Relevant experience in product marketing, especially in advertising and new verticals.

Benefits & Perks

• Salary range of $180,000 to $202,500 + equity + benefits.
• Relocation assistance may be available.