Product Marketing Manager I, Membership

About the Role

Key Responsibilities

• Own the end-to-end execution of Membership-related product marketing initiatives, including new benefits, consumer campaigns, partnerships, and engagement programs.
• Develop and lead strategic go-to-market plans for Membership and related consumer products, ensuring impact across awareness, conversion, and retention.
• Take full ownership of key marketing initiatives, working independently to move projects from concept through execution, while managing details and timelines.
• Collaborate with product, operations, channel marketing, research, and regional teams to execute initiatives that support Membership and broader consumer programs.
• Craft the learning agenda in partnership with research teams and use insights to inform and guide ongoing product development, regional marketing, and central engagement programs.
• Develop compelling positioning and messaging grounded in user needs, business objectives, and competitive insights.
• Operate with agility in a fast-paced environment; solve problems creatively and efficiently across teams and timelines.
• Monitor and report on the performance of campaigns and launches; continuously improve based on learnings and feedback loops.

Requirements

• 5+ years experience delivering highly successful go-to-market, engagement, and growth strategies and programs for consumers.
• 2+ years specifically in consumer product marketing, ideally in the tech industry.
• Experience developing messaging, positioning, and GTM strategies with measurable business outcomes.
• Proven ability to work highly cross-functionally with marketing, operations, product, research, and international teams.

Nice to Have

• Experience working in membership programs, consumer marketing, partnerships, or large-scale marketing campaigns.
• Familiarity with subscription-based services, loyalty programs, or consumer engagement strategies.
• Experience working across global markets and time zones.
• Deep empathy for the consumer and a passion for building compelling product experiences.
• Ability to work independently while managing multiple priorities in a dynamic, fast-moving environment.
• Strong strategic thinking paired with exceptional execution and project management skills.
• Strong verbal and written communication; able to clearly present strategies and decisions to diverse stakeholders.

Qualifications

• Educational background is not explicitly specified, but experience requirements imply a need for significant professional experience in marketing roles.

Benefits & Perks

• For New York, NY-based roles: The base salary range is USD$135,000 to USD$150,000 per year.
• For San Francisco, CA-based roles: The base salary range is USD$135,000 to USD$150,000 per year.
• Eligibility to participate in Uber's bonus program, and potential equity awards and other compensation.
• Various benefits as detailed at https://www.uber.com/careers/benefits.