Product Marketing Manager III

WEX

Washington, DC

Full Time

Mid Level

94k-125k

5 days ago

Job Description

About the Role

We're looking for a customer-obsessed Product Marketing Manager (PMM) to own the go-to-market strategy for WEX's fleet solutions, including our growing portfolio of electric vehicle (EV) offerings. You'll be responsible for shaping how we position our fleet card solutions, communicate the value of EV adoption, and drive adoption across traditional and emerging fleet segments. This is a role for a PMM who thrives on clarity and execution—someone who can distill customer and market insights into go-to-market strategies, build the content and collateral sales teams need, and ensure every launch lands with impact.

Key Responsibilities

Own positioning, messaging, and GTM strategy
Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV
Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers
Use customer and market insights to sharpen differentiation in both fuel and EV segments
Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations
Build adoption programs that help customers onboard quickly and see value from their first use
Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction
Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers
Deliver ongoing updates and competitive insights to empower sales teams
Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption
Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis
Track industry trends (including EV adoption curves, regulatory shifts, and competitive activity) to identify opportunities
Measure adoption, funnel velocity, and win rates to make data-driven recommendations

Requirements

3-5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility
Experience building go-to-market strategies, messaging, and enablement content
Strong analytical and research skills; proven ability to validate assumptions and surface insights
Exceptional writing and presentation skills
Bachelor's degree in marketing, business, communications, or related field
Comfortable working cross-functionally with Product, Sales, and Marketing
Customer-obsessed with insight, empathy, and curiosity about fleet operators and EV transition
A clear, confident communicator who can translate complexity into simplicity
Collaborative but decisive—knows when to involve stakeholders and when to move quickly

Nice to Have

Experience with fleet, energy, or EV industries

Qualifications

Bachelor's degree in marketing, business, communications, or related field

Benefits & Perks

Life insurance
Paid time off
Tuition reimbursement
Health, dental, and vision insurances
Retirement savings plan
Health savings account
Flexible spending accounts
Disability insurance
Paid time off
Additional benefits as detailed in the 'About Us' section

Working at WEX

WEX's culture emphasizes innovation in fleet solutions and EV adoption, with a focus on customer-centricity, collaboration, and driving industry change. The company values employees who are motivated, data-driven, and eager to grow their expertise in a dynamic environment.

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