Product Marketing Manager - Industry
Plaid
Job Description
About the Role
We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid's network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. At Plaid, Product Marketing oversees the entire product lifecycle, from shaping product strategy to driving successful launches and commercialization. We develop go-to-market strategies, position products effectively in the market, and drive adoption post-launch. Our team bridges product, sales, and marketing to ensure a cohesive strategy that aligns with customer needs and business goals. As a Product Marketing Manager, you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach customers across prioritized industries, including telco, mortgage, gaming, insurance, consumer lending, healthcare and more. Together with cross-functional leaders, you will be defining the strategy, building a strong narrative for and enabling our sales and revenue teams to effectively sell to target audiences.
Key Responsibilities
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy.
- Create programs and content that speaks to our priority audiences and verticals: gaming, mortgage, et al.
- Lead the messaging and positioning for our priority industry verticals - creating the narrative and pitch across Plaid's external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
- Work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet business goals.
- Partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
- Partner with Communications to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects.
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
- Develop an approach for pricing and monetization for enterprise.
Requirements
- 5+ years of experience with 1+ years in product marketing or other strategic GTM role at a B2B software company.
- Outstanding written communication skills - comfortable developing marketing and sales content that resonates with lenders.
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering - and build an in-depth understanding of how our solutions work and deliver customers value.
- Strong presence and verbal communicator.
Nice to Have
- Experience in industries such as telco, mortgage, gaming, insurance, consumer lending, healthcare.
Qualifications
- Educational background is not explicitly specified, but at least 5 years of relevant experience is required.
Benefits & Perks
- Additional compensation in the form(s) of equity and/or commission depending on the position offered.
- Comprehensive benefit plan, including medical, dental, vision, and 401(k).
- Salary range from $133,200 to $183,600 per year, depending on location.
Working at Plaid
Plaid's mission is to unlock financial freedom for everyone. The company seeks to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. They value qualifications from both prior work experiences and lived experiences, and encourage applicants to bring something unique to Plaid. Plaid is proud to be an equal opportunity employer and values diversity, not discriminating based on race, color, national origin, ethnicity, religion, sex, sexual orientation, gender identity, age, military or veteran status, disability, or other protected characteristics. The company is committed to providing reasonable accommodations for candidates with disabilities.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Plaid
Website
plaid-creative.com
Location
San Francisco, CA
Industry
Other Management Consulting Services
Similar Jobs
Other opportunities you might be interested in
Lead Sr Manager, Product Marketing- Security Marketing
Cisco
Product Marketing Manager, Migrations
The Sage Group
Sr Manager, Product Marketing- Security
Cisco
Senior Manager/Associate Director, Product Marketing (Sell-Side Gen AI & Audience Solutions)
Pubmatic
Sr. Product Marketing Manager, Sales Marketing
Fiserv
Sr. Product Marketing Manager, Sales Marketing
Fiserv