Product Marketing Manager - mophie

Zagg

Salt Lake City, UT

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

At ZAGG Brands, we don't just follow trends. We charge ahead of them. As the force behind category-defining brands like mophie and ZAGG, we create smart, stylish, and purposeful solutions that protect and power today's modern mobile lifestyles. mophie, a brand that practically invented portable power, is trusted by millions and combines intuitive design, premium materials, and breakthrough tech to deliver mobile power that performs beautifully. We are looking for a Product Marketing Manager to help take the mophie brand to the next level, someone eager to learn fast and contribute to our innovative team.

Key Responsibilities

Own the GTM strategy for new mophie products by bringing clarity, creativity, and confidence to every launch
Collaborate with Product, Creative, Digital, Channel, and Sales teams to deliver cohesive 360° campaigns
Build clear, compelling product positioning, messaging and storytelling that set us apart at retail, online, and in consumers' hands
Act as the brand guardian and voice of the product to ensure all product and brand assets are consistent with mophie's brand guidelines
Be the voice of the customer by gathering and applying insights to shape messaging, packaging, and post-launch performance
Improve the out-of-box experience to reflect our premium brand promise and validate the consumer's purchase
Track competitor trends and product strategies to stay ahead of the curve
Gather and leverage customer insights, product/brand surveys, and competitive data to inform positioning, GTM plans, and future product development
Serve as the key link between product, marketing, and retail by aligning timelines, assets, and messaging
Support Channel Marketing with ready-to-deploy assets and tailored messaging for priority partners
Partner with Sales to deliver compelling, conversion-driven content across touchpoints
Manage monthly sales NPI decks, provide updates, and ensure cross-functional alignment
Measure the impact of launches, campaigns, and key assets, then apply the learnings
Capture consumer reviews, stories, and feedback to refine messaging and inspire advocacy
Assist in monthly team updates, product spotlights, and internal communications

Requirements

3 to 5 years of experience in product marketing or a related marketing role (consumer electronics or tech accessories is a plus)
Bachelor's degree in Marketing, Business, Communications, or a related field, or relevant work experience
A portfolio of successful product launches, especially those driven by strong brand storytelling
Strong grasp of digital marketing, e-commerce, and social platforms; bonus if familiar with Shopify, Amazon, or big box retail
Excellent communication skills: written, visual, and verbal with the ability to influence and inspire across departments
Analytical instincts that help turn insights into action
Passion for mobile tech, emerging trends, and the mophie mission

Nice to Have

Knowledge of Shopify, Amazon, or big box retail environments

Qualifications

Educational background in Marketing, Business, Communications, or relevant work experience

Benefits & Perks

Competitive pay
Amazing benefits
A team culture that wins as a team

Working at Zagg

Join a tight-knit team of curious minds, get real ownership of your work, and grow fast with mentorship from seasoned leaders. The environment values bold ideas and collaborative success, with a focus on innovation and reimagining how people power their lives.

Apply Now