Product Marketing Manager mophie

About the Role

Key Responsibilities

• Own the go-to-market (GTM) strategy for new mophie products by bringing clarity, creativity, and confidence to every launch.
• Collaborate with Product, Creative, Digital, Channel, and Sales teams to deliver cohesive 360° campaigns.
• Build clear, compelling product positioning, messaging, and storytelling that differentiate products at retail, online, and in consumers' hands.
• Act as the brand guardian and voice of the product to ensure all assets align with mophie's brand guidelines.
• Gather and apply customer insights to shape messaging, packaging, and post-launch performance.
• Improve the out-of-the-box experience to reflect the premium brand promise.
• Track competitor trends and product strategies to stay ahead of the market.
• Gather and leverage customer insights, surveys, and competitive data to inform positioning, GTM plans, and future product development.
• Serve as the key link between product, marketing, and retail by aligning timelines, assets, and messaging.
• Support Channel Marketing with assets and tailored messaging for partners.
• Partner with Sales to deliver compelling content across touchpoints.
• Manage monthly sales NPI decks, provide updates, and ensure cross-functional alignment.
• Measure the impact of launches and campaigns, then apply learnings.
• Capture consumer reviews and feedback to refine messaging and inspire advocacy.
• Assist in monthly team updates, product spotlights, and internal communications.

Requirements

• 3 to 5 years of experience in product marketing or a related marketing role, preferably in consumer electronics or tech accessories.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or relevant work experience.
• A portfolio of successful product launches driven by strong brand storytelling.
• Strong grasp of digital marketing, e-commerce, and social platforms; experience with Shopify, Amazon, or big box retail is a bonus.
• Excellent written, visual, and verbal communication skills with the ability to influence and inspire.
• Analytical skills to turn insights into actionable strategies.
• Passion for mobile tech, emerging trends, and the mophie mission.

Nice to Have

• Experience with Shopify, Amazon, or big box retail.
• Experience in consumer electronics or tech accessories.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3-5 years of relevant experience

Benefits & Perks

• Competitive pay
• Amazing benefits
• Ownership of work in a creative environment
• Mentorship from seasoned leaders
• Opportunity to grow and help reimagine mobile technology