Product Marketing Manager - Outerwear

Columbia Sportswear

Portland, OR

Full Time

Senior

5 days ago

Job Description

About the Role

The Product Marketing Manager - Outerwear at Columbia Sportswear Company is responsible for leading product marketing initiatives across various lifestyle and activity-based categories. The role involves crafting compelling product narratives, driving go-to-market strategies, analyzing market trends, overseeing product lifecycle management, enabling sales teams, and collaborating cross-functionally to ensure authentic messaging and strategic alignment. The position is ideal for someone passionate about outdoor performance and style, with a strong track record in product marketing within the outdoor industry.

Key Responsibilities

Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.
Drive seasonal go-to-market strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial teams.
Analyze outerwear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.
Oversee the full lifecycle of outerwear products—from concept to launch—ensuring alignment with brand and long-term business goals.
Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.
Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.
Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

Requirements

Bachelor's degree in marketing, Business, or related field.
5-8 years of professional experience in marketing and/or product marketing, preferably in outdoor apparel or accessories.
Experience with technical product storytelling and performance marketing, ideally in the outdoor or sportswear industry.
Excellent communication and presentation abilities.
Data-driven with experience using analytics, data management, and presentation tools (e.g., Excel, PowerPoint).
Experience with DTC and specialty outdoor retail channels.
Familiarity with PLM systems and digital asset management tools.
Knowledge of product development and insight-driven marketing.
Passion for outdoor activities such as hiking, trail running, angling, or backpacking.

Nice to Have

Experience with digital asset management tools.
Knowledge of product development processes.
Familiarity with PLM systems.

Qualifications

Bachelor's degree in marketing, Business, or related field.
5-8 years of professional experience in marketing and/or product marketing.

Benefits & Perks

Medical, dental, and vision insurance.
Health savings account and flexible spending accounts.
401(k) plan with a generous company match.
Life insurance and disability benefits.
Employee assistance program (EAP+).
Extensive wellness benefits, employee discounts, and a generous time off program.
Voluntary benefits such as accident, critical illness, hospital indemnity, and legal services.
Accommodation/adjustment support for application process.

Working at Columbia Sportswear

Columbia Sportswear Company is passionate about the outdoors and committed to relentless improvement and environmental protection. The company values innovation, authenticity, and empowering people to experience the outdoors to the fullest. They foster a collaborative, inclusive environment that emphasizes continuous learning, community engagement, and employee well-being.

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