Product Marketing Manager (Remote in US)

About the Role

Key Responsibilities

• Cultivate a deep understanding of the Develop product, including its features, benefits, use cases, and competitive differentiation.
• Stay informed about industry trends and best practices in employee onboarding and development.
• Develop and implement comprehensive go-to-market strategies tailored to an emerging product, ensuring effective market entry and customer acquisition.
• Partner with cross-functional teams to align launch activities, messaging, and sales enablement with strategic objectives.
• Lead the product launch process from initial introduction to full-scale commercialization, driving awareness, demand, and revenue growth.
• Conduct thorough market research to identify target segments, buyer personas, and positioning opportunities for Develop including identification of the Ideal Customer Profile.
• Work closely with Product, Customer Success, and Sales teams to validate market assumptions and refine value propositions based on customer and market data.
• Develop and implement frameworks for identifying, testing, and scaling product-market fit.
• Build direct relationships with customers to gain real-time insights into product usage, challenges, and opportunities.
• Act as the voice of the customer, advocating for their needs and translating feedback into actionable insights for the product team.
• Create and execute customer education programs to enhance product adoption and ensure users maximize the value of Develop.
• Contribute to major customer expansion or new business opportunities for Develop, including active involvement in customer and prospect demonstrations and pitch materials.
• Collaborate with Sales, Demand Generation, and Customer Success teams to drive adoption, conversion, and retention.
• Define pricing and packaging strategies that align with customer value based on direct feedback.
• Track and analyze product performance post-launch, identifying areas for optimization and expansion.
• Craft compelling, customer-centric messaging that clearly articulates the value of Develop and differentiates it in the market.
• Build a library of case studies, testimonials, positive reviews, and other proof points to embed Develop's value in the minds of customers.
• Work with the Demand Generation and content/website teams on campaigns to generate inbound leads and inquiries for Develop.
• Build and implement targeted content strategies that support the customer journey, driving engagement and conversions.
• Work with Enablement teams to equip Sales and Customer Success teams with tools, collateral, and training to effectively position and sell Develop.
• Foster cross-functional collaboration to ensure consistent messaging, strategic alignment, and continuous feedback loops across teams.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5-8 years of experience in product marketing, preferably in a B2B SaaS environment.
• Prior experience in HR Technology and learning & development will be highly regarded.
• Strong understanding of SaaS product lifecycle and customer journeys.
• Proven track record of successful product launches and sales enablement.
• Exceptional storytelling and writing skills with the ability to translate technical details into customer-centric messaging.
• Experience with marketing automation platforms (e.g., Pardot) and CRM tools (e.g., Salesforce).
• Strong analytical skills and familiarity with analysis and reporting tools.
• Exceptional communication and presentation skills.

Nice to Have

• Experience in learning and development / HR technologies, products, and buyers.