Product Marketing Manager - Residential
Big Ass Fans
Job Description
About the Role
As a Residential Product Marketing Manager (PMM), you'll be the driving force behind our mission to grow our business while making the world safer, healthier, and more productive. As the PMM, you will be at the helm of our product-related go-to-market strategy for the Residential Segment, leading the charge in strategic planning, and crafting an inspiring Product Development (NPI) vision and roadmap. Reporting directly to the Senior Director of Residential Marketing, you will be the mastermind defining our products' position and communicating their unparalleled value to both internal and external customers. Your deep market insights will be crucial as you drive the commercial validation and stage-gate stewardship of all Residential NPI plans. You'll collaborate across departments to lead the pricing and product positioning framework, ensuring our offerings stand out in the market. Imagine yourself as the maestro, orchestrating the NPI lifecycle with precision and passion. You'll oversee the entire product portfolio, spearhead demand planning, and work closely with various teams to develop BAF's next groundbreaking residential products. Your efforts will not only enhance lives and contribute to our business growth but you'll know they're also the best looking products on the market. If this gets your fan spinning, we want to hear from you! Our success is a result of the Big Ass Fans team's innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a "get it done" mentality to BAF and the industrial business and contribute in a meaningful way to realize the company's full potential in the market.
Key Responsibilities
- Analyzes market segments, customer insights and category trends to uncover hunting grounds for product innovation (NPI).
- Establishes a clear vision and plan for NPI prioritization and focus, rooted in customer insight, business analytics and commercial viability.
- Scopes NPI concept potential, in partnership with engineering, assessing product development feasibility and customer/commercial viability.
- Coordinates and leads core NPI planning through execution (stage-gate) as a member of a robust cross-functional team including engineering, product supply, finance, sales, channel partners, marketing, and customer support to achieve objectives.
- Leads all forecasting and demand planning for the total Residential product line, in heavy partnership with product supply teams.
- Leads total life cycle management for the residential portfolio, including recommendations for product renovation and product sun-setting, all rooted in sound customer data and business analytics.
- In partnership with marketing leadership, leads pricing and product positioning work for the Residential portfolio, including revenue growth management principles and portfolio value proposition/positioning architecture.
- Continually learns and pushes to elevate as the product expert across the full portfolio, advising internal teams and clarifying questions on technical specs and product materials.
Requirements
- Bachelor's degree required in a Marketing or Business-related field preferred.
- 5+ years' experience in product management is preferred.
- Product line and business strategy acumen.
- Able to work in a team atmosphere and establish strong collaborative relationships with a broad cross-functional team.
- Self-starter with strong leadership skills.
- Strong interpersonal skills required to lead and manage cross-functional team members, internal and external clients, vendors, and channel partners.
- Strong project planning acumen, with high attention to detail.
- Ability to prioritize, managing both larger future state projects and immediate, executional mandates.
- Some travel for voice of customer and product development research & testing may be required.
Nice to Have
- Experience working with engineering teams on product development feasibility.
- Knowledge of revenue growth management principles.
- Familiarity with stage-gate product development processes.
Qualifications
- Educational background in Marketing or Business (preferred).
- Experience in product management (preferred).
Benefits & Perks
- Health insurance
- Life insurance
- 401(k)
- Other benefits
- Opportunities for social activities such as lunch, games, and outings
Working at Big Ass Fans
We are passionate about innovation, teamwork, and building something truly remarkable. Our environment fosters entrepreneurial spirit, collaboration, and a bias for action. We value diversity, safety, and respect, and encourage employees to bring energy and a 'get it done' mentality to their work.
Job Details
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About Big Ass Fans
Website
bigassfans.com
Company Size
501-1000 employees
Location
Lexington, KY
Industry
Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing
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