Product Marketing Manager, SoFi Pay
Social Finance
Job Description
About the Role
Position at SoFi Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role We're seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. You'll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi's growth.
Key Responsibilities
- Drive SoFi Pay's growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature
- Develop, own, and iterate on future country launches (v1 will have 37 countries but will expand exponentially in future months)
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels
- Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive awareness via upper funnel marketing
Requirements
- 5+ years of Product Marketing and/or Growth Marketing experience
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Customer Insights: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
Qualifications
- Experience in financial technology or related growth marketing roles
Benefits & Perks
- The base pay range for this role is $89,600.00 - $168,000.00, with final offer based on experience, skills, and location
- This role is eligible for a bonus and competitive benefits
- To view all benefits, visit the Benefits at SoFi page
Working at Social Finance
SoFi is committed to embracing diversity and offers reasonable accommodations to candidates with disabilities. The company values innovation, impact, and a collaborative work environment. It promotes equal employment opportunities and considers qualified applicants regardless of protected characteristics.
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About Social Finance
Website
socialfinance.org.uk
Location
San Francisco, CA
Industry
Other Grantmaking and Giving Services
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