Product Marketing Manager Sr - Construction

About the Role

Key Responsibilities

• Lead product positioning and messaging refinement for assigned product lines, ensuring clarity and differentiation that effectively resonates with target audiences
• Deeply analyze customer data, competitive insights, and market trends to craft impactful messaging frameworks that elevate the value of products
• Partner with product management to design and execute comprehensive GTM strategies for all new product launches, updates, or enhancements
• Ensure product marketing materials consistently address customer pain points, preferences, and priorities, while clearly communicating the product's unique value proposition
• Collaborate with creative teams and marketing partners to develop compelling content for sales enablement, digital campaigns, and customer communications
• Lead the development, implementation, and refinement of marketing plans that align with broader business objectives and growth targets
• Conduct competitive analysis to identify strategic opportunities, drive differentiation, and improve overall market positioning
• Turn product insights (features, benefits, and ROI data) into actionable strategies that influence roadmap decisions and enhance products' commercial success
• Manage team members, providing leadership in strategy development and execution
• Act as the primary liaison between product management, sales, marketing, and customer success teams to ensure alignment and execution of cohesive marketing strategies
• Facilitate stakeholder meetings to provide updates, gather feedback, and optimize product marketing initiatives
• Provide strategic direction to sales enablement efforts by creating and delivering tools and training that empower sales teams with the knowledge they need to position and sell effectively
• Maintain proactive communication across departments to address gaps, prioritize initiatives, and build stronger integration between product development and marketing efforts
• Define and monitor KPIs for product marketing campaigns to measure effectiveness, optimize strategies, and achieve measurable results
• Leverage data analytics and customer insights to continuously evolve positioning, messaging, and campaign strategies
• Report progress and results of marketing campaigns to the leadership team with clear recommendations on how to refine and scale efforts

Requirements

• Bachelor's degree in Business, Marketing, Communications, or equivalent experience
• 8+ years of experience in product marketing, marketing strategy, or a related role, with proven expertise in leading complex product marketing campaigns
• A strong track record of successfully positioning high-value products and delivering measurable growth
• Experience in the manufacturing industry or a similarly complex field is preferred
• Advanced experience collaborating with cross-functional teams and leading with influence
• Deep understanding of product launch strategies, storytelling, and customer-centric messaging
• Advanced project management and organizational skills, with the ability to juggle multiple priorities in a fast-paced environment
• Strong business acumen with experience in competitive research, SWOT analysis, and leveraging insights to inform strategic decisions
• Proficiency in marketing tools and platforms such as CRM systems, analytics tools, and marketing automation software
• Exceptional written and verbal communication skills, with the ability to translate complex ideas into compelling narratives
• A creative mindset with the ability to connect marketing initiatives to business outcomes
• Ability to mentor junior product marketers and elevate team effectiveness
• Collaborative and adaptable approach with excellent interpersonal skills to work across diverse teams

Nice to Have

• Experience in the manufacturing industry or a similarly complex field

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or equivalent experience
• 8+ years of relevant experience

Benefits & Perks

• Not explicitly specified in the description