Product Marketing Manager, Strategic Alliances

About the Role

Key Responsibilities

• Understand our partnerships, relevant personas, competitors, and market landscape through research and collaboration with cross-functional teams
• Plan and execute Phenom's go-to-market strategy for strategic alliances, including joint marketing and sales initiatives, applying regional specificity where needed to support global sales
• Align our product offerings with business goals to strengthen our overall market position through strategic partnerships
• Lead the business review process - analyzing partnership performance metrics, pipeline data, and market insights to continuously refine joint go-to-market strategies and maximize alliance ROI
• Partner with product management to shape when and how we announce new product features, accounting for partnership relationships and rules of engagement
• Support Phenom's government focus and expansion, leveraging industry-specific expertise
• Work closely with the partnerships team to ensure an accurate and on-brand assembly of messaging, positioning, and collateral are available for internal and external consumption
• Develop and maintain comprehensive partner-specific messaging frameworks and benefits-driven talk tracks and narratives that accurately represent our joint value propositions and key differentiators
• Design creative product packaging strategies that highlight our unique value-add within each strategic alliance
• Tell and share great customer success and product stories through videos, blog posts, live streams, webcasts, case studies, and on-stage at events
• Be a product evangelist — internally and externally
• Make things better by sharing your experience, optimizing your team's daily processes, and working to improve relationships and cross-functional processes across the broader team

Requirements

• Proven experience and enthusiasm as a product marketer, or similar role (4+ years)
• Experience formulating strategy, executing tactics, and measuring business impact
• B2B SaaS or software experience
• Prior HR tech work experience
• Experience working with strategic technology alliances and partnerships
• Knowledge of government sector requirements and procurement processes
• Exceptional writing and communication skills
• Drive to self-manage and take ownership
• Ability to articulate value and differentiation of complex things in a simple way
• Positive collaborative energy and proactive project management skills
• Respect for good design, brand consistency, and professionalism

Nice to Have

• Experience working with government sector requirements and procurement processes

Benefits & Perks

• Flexible hours and working schedules
• Growing organization with career pathing and development opportunities
• Tons of perks and extras in every location for all Phenom employees
• Salary expected range $90,000-$105,000