Product Marketing Manager, Swagger

About the Role

Key Responsibilities

• Lead cross-functional launches for API platform features, Swagger design capabilities, portal enhancements, and Stoplight integrations that drive measurable adoption and engagement.
• Develop and execute go-to-market strategies that effectively transition open-source users to commercial offerings, creating clear upgrade paths and value demonstrations.
• Define platform positioning and messaging that resonates with API developers, DevOps engineers, technical writers, and API strategy decision-makers across the entire API lifecycle.
• Partner with sales and enablement teams to develop effective messaging, competitive battlecards, ROI calculators, and technical sales tools focused on API design-to-deployment workflows.
• Create comprehensive technical marketing content including API design best practices, developer portal optimization guides, and executive-level content emphasizing API governance ROI and developer experience improvements.
• Define and track key business metrics including open-source conversion rates, developer portal engagement, API documentation quality, and customer time-to-value.
• Build and deliver customer success stories showcasing API design transformation, improved developer experience, and measurable business outcomes.
• Work effectively across teams such as engineering, developer relations, marketing, sales, enablement, and partners to ensure cohesive messaging.

Requirements

• 6+ years of professional marketing experience, preferably in B2B technology with focus on developer tools or API technologies.
• Deep understanding of API design methodologies, OpenAPI specifications, developer portal best practices, and API governance.
• Experience with open source to commercial product transitions, including freemium models, community engagement, and conversion strategies.
• Proven track record of building and executing cross-functional marketing programs in developer-focused or API-adjacent markets.
• Strong written and verbal communication skills with ability to translate API business value for executive audiences.
• Experience using data and analytics to measure developer engagement, conversion funnels, and optimize marketing performance in technical environments.

Nice to Have

• Experience marketing API management platforms, developer tools, documentation solutions, or open-source commercial products.
• Background in software development, API design, technical writing, or related technical fields with hands-on experience using API design tools like Swagger, OpenAPI, or Stoplight.
• Experience with competitive positioning and intelligence in API management, developer tools, or DevOps markets.
• Track record of successful product launches involving open-source components.
• Technical aptitude to understand and communicate complex API design patterns and documentation strategies.
• Experience with developer advocacy programs, technical case studies, and developer-focused ROI messaging.
• Familiarity with API ecosystem trends, microservices architectures, and API-first development methodologies.

Benefits & Perks

• Opportunities for career growth at every level.
• Investment in team success and collaboration spaces.
• Celebration of team achievements and personal milestones, such as birthdays off.
• Focus on holistic employee well-being and diversity.
• Commitment to ethical practices and social responsibility.
• Global offices including Somerville, MA, Galway, Ireland, Bath, UK, Wroclaw, Poland, and Bangalore, India.
• Recognition through industry awards such as B2B Innovators Award and BuiltIn Best Places to Work.