Product Marketing Manager, Wearables International

About the Role

Key Responsibilities

• Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market.
• Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs.
• Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets.
• Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to grow sales and engagement / retention.
• Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative.

Requirements

• 8+ years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting.
• Combination of strategic product marketing experiences and hands-on tactical execution.
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy.
• Experience working in a cross-functional capacity within a fast-paced, changing environment.
• Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy.

Nice to Have

• Product Marketing experience in launching consumer hardware, software products, and electronics in international markets.
• Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms.
• Experience with both early-stage products and established products.
• BA/BS degree in marketing, business, product development, or related field.
• MBA degree.

Qualifications

• Bachelor of Science or Bachelor of Marketing or related degree.
• Master's degree in business administration or related field.
• 8+ years of relevant experience.

Benefits & Perks

• Salary range of $158,000/year to $223,000/year plus bonus, equity, and benefits.
• Meta offers additional benefits, details of which can be learned more about on their site.