Product Marketing Principal - Credit tags.new

Kohlberg Kravis Roberts

Boston, MA

Full Time

Senior

160k-205k

12 days ago

Job Description

About the Role

The Product Marketing Principal at KKR is responsible for positioning private market strategies across various client segments, including private wealth, family capital, institutional, and insurance. Based in Boston, this role involves building out the global private market marketing platform, collaborating closely with multiple teams to produce and activate marketing materials, and supporting the firm's growth in alternative investments. The position offers an opportunity to work in a fast-paced, entrepreneurial environment within a leading global investment firm that manages private equity, credit, real assets, and insurance solutions.

Key Responsibilities

Serve as a dedicated point of contact to work with the business teams on all marketing-related matters globally.
Lead bi-weekly meetings with teams to provide updates, confirm priorities, and discuss obstacles or challenges.
Partner with Sales, Product, and Investment teams to create and execute strategic marketing plans, including content, event strategies, campaigns, and foundational materials.
Develop compelling programs and campaigns to attract and engage clients, raising awareness and capturing mindshare in a crowded market.
Partner with channel marketing to repackage content and create targeted campaigns for different sales channels and investor segments.
Define and refine product positioning, value propositions, and messaging frameworks for private equity offerings, incorporating client feedback and market insights.
Lead content development in collaboration with investment professionals, product strategy, sales, and communications teams to produce educational and client-centric content.
Manage all formats of content, including videos, short-form content, educational materials, and web content.
Project manage marketing initiatives, coordinate with stakeholders, and ensure timely delivery of projects.
Track, analyze, and socialize engagement analytics and campaign performance with stakeholders regularly.
Monitor competitor messaging and market trends to inform differentiated marketing strategies.

Requirements

10+ years of experience in asset management marketing at a global Asset Manager or Alternative Investment management firm.
Direct experience with marketing private market strategies, including infrastructure, credit, or real estate.
Proficiency in Microsoft Office suite; experience with Seismic, Asana, Salesforce, and AI-related tools is a plus.
Strong writing skills and familiarity with creating video content.
Bachelor's Degree required; CAIA, CFA, or MBA preferred.

Nice to Have

Experience with Seismic, Asana, Salesforce, and AI-related tools.

Qualifications

Bachelor's Degree (required).
CAIA, CFA, or MBA (preferred).

Benefits & Perks

Competitive base salary range of $160,000 - $205,000 USD.
Discretionary bonus based on individual and team performance.
Employment at a leading global investment firm with opportunities for growth.

Working at Kohlberg Kravis Roberts

KKR is committed to equal employment opportunity, considering individuals without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, sexual orientation, or any other protected category.

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