Product Marketing Specialist

CNH Global

Racine, WI

Full Time

Senior

106k-127k

17 days ago

Job Description

About the Role

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Key Responsibilities

Develops and implements a marketing, branding, and promotional program to stimulate demand for a product or particular line of key products.
Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development to manage a product or product category's life cycle.
Plans, implements and evaluates the strategy for marketing organization brands to various distribution channels (i.e., wholesalers, retailers, distributors).
Coordinates merchandising, promotion and commercial collaboration projects between the organization and distribution channels to increase demand for organization products and services.
Uses market research, product analysis, and customer feedback to recognize opportunities for advancing the brand across a range of products and categories.
Develops marketing plans for program implementation, monitoring and evaluation.
Provides training, education, and technical assistance to the sales force and customers.
Other related duties as assigned.

Requirements

Bachelor's degree in a relevant discipline with a minimum of 6 years of relevant experience or 10+ years of relevant experience.

Qualifications

Relevant experience in product marketing or related field

Benefits & Perks

Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off

Working at CNH Global

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future.

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