Product Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement product messaging and positioning strategies, creating compelling value propositions and key messages for various customer touchpoints.
• Lead go-to-market strategies and launches for new features and capabilities, collaborating with cross-functional teams, including product, sales, and stakeholders.
• Craft and execute marketing plans that enhance customer and buyer journeys, utilizing traditional and innovative research methods for effective market segmentation.
• Support stakeholder enablement by providing relevant materials and messaging, including fact sheets, customer content, presentations, and product portfolio materials.
• Build and maintain scalable feedback loops to understand and enhance the effectiveness of marketing materials, synthesizing insights and data from multiple channels.
• Drive quarterly planning and execution of product marketing activities and campaigns, managing the full lifecycle from concept to completion and overseeing budgets and vendor management.

Requirements

• Proven experience in product management and marketing within the financial services sector.
• Strong capabilities in strategic marketing, marketing communications, and digital marketing.
• Proficiency in Microsoft Office and project coordination.
• Expertise in marketing strategy, product messaging, and campaign development.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 5-10+ years of experience leading and developing strategic marketing initiatives across the product lifecycle.

Nice to Have

• Subject Matter Expert (SME) in financial services product marketing, particularly in Asset Management.
• In-depth understanding of market dynamics and client products.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.

Benefits & Perks

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)