Product Marketing Specialist (On-Site, IN)

About the Role

Key Responsibilities

• Responsible for the timely and accurate processing of marketing requests, maintaining management and final delivery of collateral, and working with a design agency and internal SMEs to deliver on brand sales resources.
• Supports Product Marketing Managers with campaign activity and proactively maintains key marketing resources and monitors usage.
• Leads content creation, recommendations, and content reviews to assigned projects, ensuring organization and messaging consistency across client touchpoints.
• Creates content pieces to help correctly position the product and communicates a compelling narrative, and edits and reviews materials across multiple client touchpoints.
• Facilitates clear and effective communication across internal and external clients to ensure maximum accuracy and consistency for product exposure.
• Deploys strategic level campaigns to targeted accounts, supports business units with tactical campaign activity, and provides marketing consultancy services to product areas and providers.
• Advises on ways to integrate product exposure into enterprise-level campaigns and supports the development of visual media aligned with campaign activity.
• Supports video production, generates social posts aligned with campaigns, and helps drive sales activity on social media accounts.
• Supports campaign activity through LinkedIn Sales Navigator and manages upkeep and accessibility of collateral.
• Keeps the product library current, supports team lead with legal property management, and owns the marketing catalog and print inventory for sales and events.

Requirements

• Bachelor's degree in marketing, journalism, communication, or content creation.
• 3-4 years of directly related work experience.

Qualifications

• Bachelor's degree in marketing, journalism, communication, or content creation.
• 3-4 years of relevant work experience.

Benefits & Perks

• Robust compensation package including medical, dental, and vision insurance.
• 100% company-paid life and disability coverage.
• 401k options with company match.
• Three weeks PTO by the end of the first year.
• Opportunities for career growth and internal promotion.