Product Owner - AI Initiatives, Digital Experience

About the Role

Key Responsibilities

• Lead the identification, prioritization, and execution of AI use cases across digital experience.
• Evaluate and pilot AI tools and technologies, including those supporting UX, content, and personalization.
• Develop scalable frameworks for AI implementation and governance.
• Analyze evolving customer behaviors and expectations in digital shopping and servicing.
• Track search-related trends and their impact on digital engagement and conversion.
• Conduct competitive research and intelligence to benchmark AI and digital strategies.
• Translate insights into actionable recommendations for innovation and differentiation.
• Serve as the internal AI Champion for the Digital Experience team.
• Build and maintain a Test & Learn Library of AI experiments and outcomes.
• Host regular knowledge-sharing sessions (e.g., Lunch & Learns) to promote AI literacy and experimentation.
• Investigate and recommend AI-powered UX tools (e.g., AI crawling for usability insights).
• Define and document best practices for prompt engineering, user story refinement, and feature development.
• Establish consistent must-do AI practices across the team.
• Develop a forward-looking AI Point of View (e.g., agentic experiences, future of websites).
• Collaborate on the creation of AI guardrails, especially for conversational interfaces and chat experiences.
• Ensure ethical, responsible, and privacy-conscious use of AI technologies.

Requirements

• 5+ years of experience in project management, digital strategy, or innovation roles.
• Strong understanding of AI/ML concepts, tools, and applications in digital experience.
• Proven ability to lead cross-functional initiatives and manage multiple priorities.
• Excellent communication, facilitation, and stakeholder management skills.
• Experience with customer journey mapping, UX research, or digital analytics.

Nice to Have

• PMP, Agile, or Scrum certification.
• Familiarity with tools like ChatGPT, Adobe Sensei, Salesforce Einstein, or similar.
• Background in digital marketing, product management, or customer experience design.