Product Owner - eMarketing & AI-Enabled Delivery

Photon

Virginia Beach, VA

Full Time

Senior

19 days ago

Job Description

About the Role

We are seeking a strategic and execution-focused Product Manager with deep experience in eMarketing websites and content-driven platforms. This role involves understanding the intersection of SEO, personalization, analytics, and user experience, as well as leveraging emerging AI tools to streamline product delivery from requirements to testing. The Product Owner will own the end-to-end product lifecycle, define MVP and MRP scope, drive Agile execution, and collaborate closely with engineering, design, and marketing teams to deliver high-performing digital features. The role requires a strong communicator capable of navigating technical and non-technical conversations and delivering measurable outcomes at speed.

Key Responsibilities

Own product strategy and delivery for digital experiences driven by SEO, geo-personalization, A/B testing, behavioral analytics, and content performance.
Define MVP (Minimum Viable Product) and MRP (Minimum Remarkable Product) for key initiatives, ensuring alignment with business value, user needs, and delivery constraints.
Manage prioritization and sequencing of features in Agile environments, supporting sprint planning, PI planning, and backlog refinement.
Embed experimentation and optimization tools into the product lifecycle, including heat map analysis, multivariate testing, and clickstream analytics.
Collaborate cross-functionally with content teams, designers, engineers, marketers, and analysts to ensure product features are discoverable, personalized, and measurable.
Use AI-enabled tools to support the rapid translation of business requirements into acceptance criteria, visual prototypes, and imperative test cases.
Communicate product strategy, feature rationale, trade-offs, and status clearly to stakeholders across the organization.

Requirements

5+ years of experience as a Product Manager or equivalent role in digital product delivery, with hands-on experience in content- and marketing-driven web platforms.
Proven track record of managing eMarketing features and tools such as SEO optimization, geo-targeted content, A/B testing, personalization engines, heat maps, and analytics platforms.
Experience working in Agile frameworks with comfort leading sprint ceremonies, backlog management, and release planning.
Strong knowledge of content delivery systems, including structured content, localization, metadata strategy, and editorial workflows.
Familiarity with AI/LLM-powered tools for rapid prototyping, user story refinement, and automated test case generation.
Excellent written and verbal communication skills with the ability to clearly articulate business value, feature scope, and implementation plans.

Nice to Have

Experience with headless CMS platforms or composable digital architecture.
Exposure to generative AI platforms (e.g., ChatGPT, Claude, Midjourney) as part of the product delivery process.
Background in performance marketing, conversion optimization, or growth product management.
Experience in industries such as retail, travel, hospitality, or media where content and personalization are central to the customer experience.

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