Product Owner, Marketing Cloud

About the Role

Key Responsibilities

• Act as the voice of the customer, defining and prioritizing user stories in the product backlog.
• Collaborate with stakeholders to align business needs with technical feasibility.
• Create and maintain detailed user stories and acceptance criteria.
• Manage sprints and releases, ensuring timely delivery of product increments.
• Evaluate Marketing Cloud tools and features to optimize performance and scalability.
• Build strong relationships with stakeholders to understand pain points and drive engagement strategies.
• Develop tailored solutions to address marketing and communication needs for various user groups.
• Leverage analytics to measure and enhance customer engagement and satisfaction through Marketing Cloud tools.
• Provide expertise in Marketing Cloud best practices and industry trends.
• Contribute to the creation of the product roadmap, incorporating strategic business objectives and user feedback.
• Lead workshops and training sessions to advocate for Marketing Cloud capabilities and adoption.
• Develop and socialize innovation initiatives that enhance user experiences and streamline processes.

Requirements

• 5+ years of experience in product ownership, marketing technology, or CRM systems.
• Demonstrated expertise in Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, and Audience Builder.
• Salesforce Certified Marketing Cloud Email Specialist (required).
• Familiarity with Agile methodologies, such as Scrum or SAFe.
• Proficient in leveraging analytics tools to measure campaign effectiveness and refine strategies.
• Ability to configure and manage Salesforce Marketing Cloud components.
• Knowledge of HTML/CSS for email customization and AMPscript or SQL for advanced personalization.
• Strong troubleshooting and problem-solving skills.
• Experience in leading cross-functional teams and facilitating collaboration across departments.
• Excellent written and verbal communication skills.
• Ability to align product development with organizational goals and long-term marketing strategies.

Nice to Have

• Salesforce Certified Marketing Cloud Consultant or equivalent (preferred).
• PM/Agile Certifications such as Certified Scrum Product Owner (CSPO) or SAFe Product Owner/Product Manager (preferred).
• Experience with project management tools like Jira, Trello, or ADO.
• Bachelor's Degree.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Generous Time Off: 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years).
• Comprehensive Health Coverage: Medical, vision, dental, and prescription plans for individuals and families.
• Insurance Options: Term Life, Accidental Death and Dismemberment, Long-Term Disability.
• Flexible Spending Accounts for medical and dependent care expenses.
• Retirement Plans: ORP or Maryland State Retirement and Pension System.
• Supplemental Retirement Plans: 401(k), 403(b), 457(b), Roth options.
• Tuition Remission: Available for staff, spouses, and dependents after specified service periods.