Product SEO Strategist

About the Role

Key Responsibilities

• Conduct technical site audits & monitor site health via SEO tools
• Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
• Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
• Collaborate daily with cross-disciplinary teams such as Engineering & Test Engineering, Product Leads, Analytics, Design, Content, Strategy, and Research to create an amazing product experience for our clients
• Build SEO- and AI bot-friendly CMS solutions with customized fields in partnership with Engineering
• Conduct keyword research for both SEO & ASO projects to influence the product teams' strategy
• Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive qualified organic traffic
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drive business impact and ladder up to clients' business objectives
• Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance the conversion rate that directly drives client business impact
• Stay on top of industry trends and search engine algorithms to inform new strategies
• Develop & deliver presentations that highlight SEO & ASO insights, technical enhancements, content recommendations, training materials, etc., for internal and client teams
• Collaborate with client & project team to develop & manage app store listing A/B tests
• Work collaboratively on project work across many product team disciplines while also supporting the broader SEO team as needed
• Work with a high degree of autonomy on up to two projects at a time

Requirements

• Minimum of 4+ years SEO and/or ASO experience at a digital agency or in-house
• A passion for the evolving search landscape and working knowledge of how LLMs and AI Search can be optimized to drive qualified traffic and conversions
• Experience and passion for App Store Optimization (ASO) and app store A/B testing
• Knowledge of modern web technologies and understanding of server-side rendering, single-page applications, and how bots crawl a site
• Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
• Experience developing or implementing technical SEO and content recommendations that drove organic search growth and met business outcomes
• Understanding of Conversion Rate Optimization and its overlap with SEO
• Ability to communicate ideas and tactical recommendations to both technical and non-technical audiences
• An eye for detail and enthusiasm for documentation and organization
• A data-driven approach with understanding of web performance, usability, voice search, A/B testing, and forecasting models
• Familiarity with tools like Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, Conductor, or similar
• Ability to manage workload and commitments on up to 2 projects
• A tenacious problem-solving approach and ability to navigate ambiguity
• Self-starter capable of operating independently across offices and remotely
• Growth mindset and passion for continuous learning about web development, SEO, AI Search, and ASO
• Experience with Agile development methodology
• Direct experience with web products, native mobile apps, and development teams

Nice to Have

• Bachelor's degree in Computer Science, Marketing, or a related field
• Background in Web Development, UX, Content Marketing, and/or Product Strategy
• Familiarity with A/B/n and multivariate testing methodologies
• Experience with JIRA and similar project management platforms
• Previous product agency experience

Qualifications

• Not explicitly specified beyond experience and skills; minimum 4+ years SEO/ASO experience implied

Benefits & Perks

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• And more!