Professional II, Product Management

About the Role

Key Responsibilities

• Collaborate with cross functional teams to design and implement consumer and salesforce feedback surveys.
• Draft detailed questionnaires using Word and distribute them via approved channels.
• Analyze survey responses, extract and present actionable insights to inform business strategies.
• Download and analyze traffic data to identify trends and provide actionable recommendations.
• Utilize Tableau to pull and visualize traffic data for reporting and analysis.
• Plan and execute in-app campaigns, track engagement KPIs, and present campaign performance reports.
• Conduct competitive analysis to recommend strategic improvements.
• Analyze average selling prices and promotional strategies across channels to identify trends and recommend pricing actions.
• Research top search keywords by product category and evaluate competitor investment levels to recommend keyword strategies and best practices.
• Track installed base for Mobile Enhancement products and prepare regular updates for internal stakeholders.
• Evaluate digital marketing fund allocations, propose optimization strategies and industry best practices.
• Analyze sales and marketing deduction fund data to monitor run rates and assess profitability across brands/products.
• Consolidate internal reports on sales, profitability, market share, and other key metrics in preparation for executive meetings.
• Develop high-impact PowerPoint presentations to summarize insights and present findings effectively to leadership and key stakeholders.

Requirements

• Master's degree in Communication, Data Science, Data Analytics or a related field.
• At least 2 years of experience as a Professional II, Product Management Analyst or a related occupation in marketing analytics.
• Experience synthesizing business and marketing goals into clear, actionable briefs and plans.
• Experience preparing reports to assess sales performance, measure KPIs, and track project progress.
• Experience in digital marketing strategies, creating content for user engagement, managing digital campaigns, and tracking website traffic and audience metrics.
• Experience extracting actionable insights from surveys and research, including survey design and methodology.
• Good understanding of statistical sampling, N-size calculation, and application of skip logic in survey flow.
• Proficiency in Excel, PowerPoint, Word, and Google Analytics for report creation and analysis.

Qualifications

• Master's degree in Communication, Data Science, Data Analytics or a related field.
• 2 years of relevant experience in marketing analytics.