Program Manager, Marketing Campaigns

REI

Seattle, WA

Full Time

Senior

85k-126k

16 days ago

Job Description

About the Role

This role is at the forefront of leading cross-divisional and marketing partners to drive the business and the brand forward through integrated campaigns that amplify across customer touchpoints. A champion of the REI brand and the co-op's strongest points of differentiation, this role is central to driving prioritized customer behavior. Leading with a spirit of innovation, this role takes into consideration customer and business insights, the competitive landscape, and culture to define campaign strategies and deliver business outcomes.

Key Responsibilities

Develops and leads campaign strategies that deliver against business and customer outcomes; including briefs, communication strategies, and go-to-market plans
Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed
Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution
Partners closely with business partners to pull through compelling messages in support of campaign strategy and prioritized outcomes
Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives
Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels
Assures REI branding and product attributes are appropriately represented in campaigns
Understands current business performance and opportunities to evolve in-market and future campaign strategies and execution
Stays informed about retail trends, outdoor culture, consumer behaviors, and outdoor activities to influence marketing innovation and outdoor specialty retail expression

Requirements

5+ years with marketing strategy or campaign management experience preferably in the retail industry
Knowledge of marketing competencies including campaign strategies, briefs, communication strategies, and go-to-market development
Experience authoring briefs and communication strategies
Proven track record developing integrated marketing strategies and go-to-market plans that meet or exceed business goals
Demonstrated ability to manage work in a deadline and process-driven environment
Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities
Experience working with retailers carrying a broad portfolio of products and brands
Experience and success in productively managing partners and relationships to develop marketing strategies and campaigns

Qualifications

Experience in marketing strategy or campaign management in retail or related fields

Benefits & Perks

A generous employee discount
Access to health benefits
A retirement savings plan
Accrued time off

Working at REI

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. We seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

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