Program Manager, Marketing PM/PC Strategy

About the Role

Key Responsibilities

• Lead strategy and execution of lifecycle campaigns designed to improve PM/PC customer engagement, retention, and reactivation.
• Manage communications and campaigns that guide customers through key moments in their journey—onboarding, education, loyalty activation, and re-engagement.
• Own campaign planning and delivery across email, in-app, web, and owned channels to increase program participation and product usage.
• Support Herbalife Rewards initiatives for PM/PC audiences, including tier education, benefit reminders, and promotional engagement moments.
• Coordinate with internal teams and agency partners to brief creative, manage timelines, and ensure on-brand, compliant content delivery.
• Monitor program performance, identify insights, and optimize campaigns to drive continued impact.
• Contribute to seasonal planning, product launch readiness, and targeted customer touchpoints to drive sustained value.
• Work closely with Digital, Product Marketing, Sales, Legal, and Creative teams to align efforts and support business goals.
• Bring forward innovative ideas and test-and-learn approaches to enhance lifecycle marketing effectiveness.
• Additional responsibilities as assigned.

Requirements

• 7-8 years of experience in digital marketing, customer lifecycle marketing, or loyalty programs.
• Demonstrated success in planning and executing retention and reactivation campaigns.
• Strong project management skills with the ability to manage timelines, assets, and stakeholders.
• Data-driven mindset with the ability to interpret insights and optimize accordingly.
• Excellent communicator with experience managing creative and legal review processes.
• Familiarity with CRM systems, email marketing platforms, and customer segmentation strategies.
• Experience in consumer wellness, health, or lifestyle brands is a plus.

Nice to Have

• Experience in consumer wellness, health, or lifestyle brands.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, HSA, FSA, Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program (EAP).
• Voluntary Benefit Programs such as 401(k), Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Insurance, and Pet Insurance.
• Paid time off including U.S. Holidays, Floating Holidays, Vacation, Sick Time, Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave, and time off for voting.