Program Manager, Marketing Technology Offer Management Vice President

About the Role

Key Responsibilities

• Lead and/or partner on large-scale, complex projects requiring a technical build, collaborating with cross-functional teams including Marketing, Technology, Fraud Policy, Risk, Operations, and Product.
• Write business requirements that define the technical needs associated with projects, review Technical designs, User Stories, Test Scripts for accuracy and completeness.
• Partner with internal teams to ensure flawless design and execution of existing customer marketing campaigns, meeting business goals and driving credit card growth and customer engagement.
• Implement test strategies, critically analyze potential issues, assess impacts, and recommend additional testing to maintain channel integrity.
• Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives.
• Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion.
• Demonstrate sound judgment and adhere to all applicable laws, rules, and regulations, prioritizing the firm's reputation and safeguarding Citi, its clients, and assets.
• Partner with cross-functional teams to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support.
• Identify, promote, and implement opportunities for process improvements and automation related to promotional offers and campaigns, supporting control automation initiatives.

Requirements

• 6-10 years of experience in Marketing, Operations and/or Technology, specifically within the Credit Card, Retail banking or financial services industry.
• Proven ability to manage multiple large scale complex projects simultaneously, demonstrating advanced project management skills and meticulous attention to detail.
• Excellent communication and problem-solving skills, with a demonstrated ability to think creatively and take ownership of solutions.
• Ability to thrive in a fast-paced, team-oriented environment and consistently meet tight deadlines.
• Understanding of the complete promotional offer lifecycle, including systems involved in creating, displaying, and fulfilling offers.
• Knowledge of technical systems supporting credit card offers, including acquisition/existing customer marketing platforms (e.g., ITSS) and campaign execution processes.
• Proficiency in JIRA, Confluence, Microsoft Excel, and PowerPoint.

Nice to Have

• Significant experience working on strategic initiatives and technical implementation projects related to credit card lending and sales growth.
• Strong understanding of backend systems supporting customer response channels, including digital platforms, customer service, and sales/retention teams.
• Ability to effectively communicate and bridge the gap between marketing and technology teams.
• Demonstrated ability to navigate and manage high-stress situations in a fast-paced environment.
• Experience with credit cards and/or retail banking/financial services.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience in relevant fields is required.

Benefits & Perks

• Competitive employee benefits including medical, dental & vision coverage.
• 401(k) retirement plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off packages including vacation, sick leave, and holidays.
• Discretionary and formulaic incentive and retention awards.