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Programmatic Audience Strategist (NY Hybrid)

Experian

New York, NY
Full Time
Mid Level
4 days ago

Job Description

About the Role

Experian is a global data and technology company that helps redefine lending practices, prevent fraud, simplify healthcare, create marketing solutions, and gain insights across various industries. The company operates in multiple markets including financial services, healthcare, automotive, and more, with a focus on unlocking the power of data through analytics and software. Audigent, a part of Experian, specializes in data activation, curation, and identity platform solutions, leveraging AI and machine learning to maximize addressability and monetization of media without cookies. This role is based in New York, NY, and involves working in a hybrid environment with a focus on programmatic advertising and data strategies.

Key Responsibilities

  • Work with teams to develop compelling responses for brand and agency partners promptly, collaborating internally for agreement, and assembling in concise presentations.
  • Collaborate with Sales, Curation / Trading, and Activation teams to create partnership proposals that demonstrate an understanding of the partner's goals while complementing Audigent's brand and product suite.
  • Develop Audigent's client-facing collateral such as general presentations and one-sheets.

Requirements

  • 3+ years of experience in programmatic advertising, digital advertising, or marketing.
  • Familiarity with the programmatic ecosystem and a working knowledge of audience and targeting strategies across all channels.
  • Written and creative skills required to build tailored proposals for top agencies and clients.
  • Advanced skills using Adobe Creative Suite, along with general design and storytelling skills.
  • Understanding of digital media, latest platforms, social media, pop culture, trends, and technologies.
  • Interest and knowledge about multiple passion points such as music, sports, news, talk, and podcasts.
  • Experience with project management tools like Jira, Trello, or Monday.
  • Bachelor's Degree.

Nice to Have

  • Creative mind needed for brainstorming compelling solutions that connect offerings to any brand or partner.

Qualifications

  • Bachelor's Degree.

Benefits & Perks

  • Great compensation package and bonus plan.
  • Core benefits including full medical, dental, vision, and matching 401K.
  • Flexible work environment, including remote, hybrid, or in-office options.
  • Flexible time off including volunteer time off, vacation, sick leave, and 12 paid holidays.
  • Inclusive work culture focused on belonging, development, wellness, and recognition.

Working at Experian

At Experian, our people and culture set us apart. We are deeply committed to creating an environment where everyone feels they belong and can excel. Our focus on inclusion, authenticity, work/life balance, development, wellness, collaboration, and recognition has earned us numerous awards such as World's Best Workplaces™ 2024, Great Place To Work™ 2025, and Glassdoor Best Places to Work 2024.

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Job Details

Posted AtSep 17, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

Job Skills

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About Experian

Website

experian.com

Location

New York, NY

Industry

Credit Bureaus

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