Public Relations and Marketing Strategist

About the Role

Key Responsibilities

• Collaborate with UTA departments and the Communications & Marketing Office (CMO) team to develop and implement multi-tactical communication plans.
• Strategize with other departments, business units, and transportation groups to develop marketing and transit education programs, events, and activities for disseminating information to riders, employees, stakeholders, and the public.
• Suggest, visualize, and write a variety of communication pieces including plans, briefs, FAQs, fact sheets, brochures/flyers, website content, ad copy, posters, social media content, scripts, emails, presentations, newsletter articles, media releases, stories, and other materials for internal and external audiences.
• Serve as a project manager to ensure the execution of communication plans from start to finish with accuracy, quality, relevance, and timeliness.
• Produce materials, assemble teams, conduct meetings, coordinate approvals, follow brand and writing guidelines, and adhere to deadlines.
• Measure and make data-driven and fiscally responsible decisions.
• Ensure strategy, tactics, messages, and content align with UTA brand and strategic initiatives.
• Serve as a collaborator, listener, adviser, executor, quality assurer, and visionary for multiagency communications needs.
• Maintain regular and predictable attendance during set daytime hours Monday through Friday at the Salt Lake City UTA FrontLines Headquarters; may require infrequent holiday, weekend, or event support outside of regular hours.

Requirements

• Six years of related work experience with demonstrated competency in communications planning, project management, public and media relations, advertising, marketing, written and oral communications, research and evaluation, and social media.
• Bachelor's Degree in Public Relations, Advertising, Marketing, Journalism, Communications, or related field, or an equivalent combination of relevant education and experience.
• Experience working in government, public involvement, community engagement, public process, or infrastructure planning projects is preferred.
• Ability to develop and implement strategic communication plans and manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with diverse teams and external partners.
• Flexibility and adaptability to change, with a process-oriented approach.
• Data-driven decision-making skills.

Nice to Have

• Professional communications experience for government, public involvement, community engagement, public process, or infrastructure planning projects.

Qualifications

• Bachelor's Degree in Public Relations, Advertising, Marketing, Journalism, Communications, or related field.
• Or four additional years of related experience in lieu of a degree.

Benefits & Perks

• Health, dental, vision, life/AD&D, short-term and long-term disability insurance.
• Flexible Spending and Dependent Care accounts.
• Choice between Traditional Co-Pay or High Deductible Health Plans with HSA and company match.
• Onsite Health and Wellness Clinics at no cost.
• Paid time off including 13 vacation days, 9 sick days, 10 paid holidays, and 2 floating holidays.
• Retirement options including Pension Plan and 457 Contribution Plan with company matching.
• Generous tuition reimbursement for higher education degrees.
• Paid parental leave after 12 months of employment.
• Free transit passes for employees, spouses, and dependents.
• Employee assistance program including counseling, legal, and financial services.
• Wellness programs, onsite fitness facilities, and discounted fitness memberships.