Public Sector Campaign Manager

About the Role

Key Responsibilities

• Develop and deliver breakthrough ideas and innovative, integrated campaigns to reach key public sector personas throughout the buyer's journey, including both cross-sell and upsell opportunities within current Public Sector customers.
• Turn Public Sector expansion goals and objectives into scalable, actionable integrated marketing plans that deliver measurable results.
• Quarterback across the entire marketing team (digital, field, product marketing, web, marketing ops, enablement, PR, online, email, database, etc.) to ensure high-quality and timely campaign development and execution tailored for the Public Sector.
• Manage and own the Public Sector campaign pipeline for effectiveness and results.
• Collaborate with Partner Marketing to ensure Public Sector campaigns can be leveraged by ISV and/or Channel partners relevant to the government and education markets.
• Collaborate with field marketing to ensure Public Sector sales is ready to catch campaigns as they launch, providing necessary enablement and resources.
• Communicate effectively and often to ensure all stakeholders, including Public Sector sales and leadership, are aligned on campaign objectives and progress.
• Coordinate campaign implementation schedules to ensure Public Sector campaigns are loaded on time and appropriate contact management strategies for government and education audiences are in place.
• Research new vendor and program opportunities that generate leads at target CPLs, focusing on Public Sector-specific channels and events.
• Implement testing methodologies (A/B) to continually improve Public Sector initiatives, optimizing engagement and conversion within government agencies and educational institutions.
• Analyze Public Sector campaign results and optimize to increase engagement, lead quality, conversion rates, program performance, and marketing spend effectiveness within this segment.

Requirements

• 5+ years of experience in B2G (Business-to-Government) demand generation.
• Marketing experience managing ROI-driven, multi-channel campaigns targeted at Public Sector customers, with a strong background working with cross-functional teams.
• Strong understanding of demand generation and a proven track record of owning Public Sector customer campaigns and driving success.
• Knowledge of database marketing initiatives and practices specific to Public Sector data and compliance.
• Ability to deliver under tight deadlines in a fast-paced environment.
• Highly self-motivated with the ability to work independently and as part of a team.
• Excellent communication, organizational, and time management skills.
• Proficiency in Excel, PowerPoint, Salesforce; Marketo and Tableau are a plus.
• College degree or equivalent experience.

Nice to Have

• Experience with Marketo and Tableau.

Qualifications

• College degree or equivalent experience.

Benefits & Perks

• Annual OTE range between $128,000-$192,000 USD in certain U.S. states and $114,000-$172,000 CAD in Canada.
• Equity (where applicable), health, dental, and vision insurance.
• 401(k) or RRSP with matching.
• Healthcare spending accounts, telemedicine, paid leave including PTO and parental leave.
• Flexible work environment with potential travel for in-person onboarding.
• Access to comprehensive Total Rewards programs.