Regional Marketing & Business Development Specialist

About the Role

Key Responsibilities

• Lead and coordinate business development efforts at the local level, working with practice groups, industry teams, and the firmwide marketing department to deliver high-impact programs and campaigns.
• Collaborate with local associations and organizations to cultivate relationships that align with the firm's strategic goals and enhance value for clients.
• Plan, coordinate, and host compelling events, webinars, and content-rich programming to strengthen brand presence and client engagement.
• Support the development of visually compelling and persuasive presentations that elevate messaging and resonate with audiences.
• Design, execute, and evaluate innovative marketing and social media campaigns in collaboration with the firmwide marketing team to maximize reach and impact.
• Partner with attorneys to create, implement, and track personalized marketing plans that drive growth and business development.
• Meet regularly with Regional Managing Partners to align on business development and marketing priorities, providing insights and progress updates.
• Develop persuasive client and prospect pitch materials, working closely with the proposal team to deliver standout RFP responses.
• Conduct thorough client research to identify and pursue new business development opportunities.
• Lead and coordinate local submissions for rankings such as Chambers, positioning the firm for recognition in the market.
• Contribute actively to the business development and marketing functions, bringing fresh ideas and collaborative energy.
• Manage office marketing and business development budgets, process invoices, and maintain vendor relationships to ensure smooth operations.

Requirements

• At least 5-7 years of marketing and business development experience, preferably in a law firm or other professional services organization.
• A bachelor’s or advanced degree in business, marketing, communications, journalism, law, or a related field.
• Strong analytical, attention to detail, and leadership skills.
• Adept in marketing technologies, including client relationship management tools, social media strategies, and branding campaigns.
• Exceptional client service attitude and demeanor.
• Strong writing capabilities, including persuasive writing.
• Strong event management skills.
• Ability to prioritize work and manage multiple deadlines.
• Willingness to travel among assigned offices and to various meetings and conferences.
• Hybrid work schedule required.

Nice to Have

• Experience working in a law firm or professional services organization.
• Experience with marketing technologies and social media strategies.
• Leadership skills and ability to manage multiple projects.

Benefits & Perks

• Health, dental, and vision insurance.
• 401(k) with profit sharing.
• Generous paid time off and holidays.
• 24/7 telehealth services.
• Wellness programs and additional optional benefits.
• Opportunities for professional growth and development.