Regional Marketing Coordinator - Go to Market

About the Role

Key Responsibilities

• Partners with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools including Adobe Workfront.
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables.
• Creates and edits content for marketing campaigns, including writing or editing promotional copy (ads, social, e-mail) as well as image selection.
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Adobe Marketo, securing approval of content and design from marketing team and relevant practice staff.
• Maintains expert level of knowledge in CRM and trains practice staff in appropriate system use.
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffics workflows for marketing collateral and communications, overseeing edits, requested changes, and approvals.
• Attends and supports in person events with clients and prospects.

Requirements

• Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
• Experience with CRM and marketing automation software a plus.
• This position is a hybrid role with in-office days worked at our Columbus, OH office.
• Limited travel is required with this position.

Nice to Have

• Experience with CRM and marketing automation software.

Qualifications

• Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or related field.
• At least 1 year of marketing experience, including internships or volunteer work.

Benefits & Perks

• Eligible staff can access health, dental, vision, disability and life insurance.
• Flexible Time Off and various pre-determined holidays.
• 401(k) plan, flexible benefits plans, business-related travel expense, lodging and meal reimbursement for business-related use.
• A Pension plan is available for eligible administrative and paraprofessional staff.
• A discretionary bonus plan is available for eligible staff.
• Interns and Contractors can elect health insurance under the contingent staff medical plan after 60 days of employment.
• Limited paid sick time.