Regional Marketing Director

About the Role

Key Responsibilities

• Co-lead and inspire an integrated team of marketing, PR, and communications professionals, prioritizing their growth, engagement, and career success.
• Act as a strategic business partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Client Relationship leaders to shape and execute growth strategies.
• Develop and operationalize a comprehensive regional business development and market positioning strategy, including market intelligence, competitive analysis, and growth mapping.
• Engage in regional leadership activities such as weekly operations calls and long-term strategic planning.
• Design and execute strategic marketing plans aligned with regional growth objectives, understanding client needs and differentiating Gensler in the marketplace.
• Steward and optimize the regional marketing and communications budget across pursuits, brand positioning, thought leadership, events, awards, content, and creative production.
• Drive marketing operations excellence by leveraging advanced marketing technology (CRM, automation tools, analytics) to generate insights and improve performance.
• Champion and localize Gensler's global brand content to resonate with local clients and talent.
• Provide creative and strategic oversight for proposals, presentations, events, and collateral, ensuring they are compelling and on-brand.
• Serve as a coach and hands-on contributor, leading high-profile pursuits and initiatives, modeling a “player-coach” leadership style.

Requirements

• 10-15+ years of progressive experience in marketing, communications, and business development, preferably in architecture, design, real estate, or professional services.
• 5+ years of demonstrated success leading and developing high-performing teams.
• Bachelor's degree in marketing, communications, business, or a related field; an advanced degree is a plus.
• Deep expertise in partnering with executive leadership and cultivating trusted advisor relationships.
• Proven ability to build consensus and drive strategies that unite diverse stakeholders.
• Exceptional written and verbal communication skills.
• Strong visual and design sensibility with the ability to direct and mentor creative teams.
• Advanced proficiency in marketing and business development technology platforms (e.g., Salesforce CRM, Microsoft 365, Adobe Creative Suite).
• Data-driven mindset for storytelling and strategy.

Nice to Have

• Experience in architecture, design, real estate, or professional services.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 10-15+ years of experience in marketing, communications, and business development.
• 5+ years of experience leading high-performing teams.

Benefits & Perks

• Base salary estimated between $160,000-$200,000 plus bonuses and benefits.
• Comprehensive benefits including medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off.
• Retirement plans such as 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.
• Reimbursement for professional licenses, renewals, exam fees, and tuition for eligible programs.
• Professional development programs as strategic investments in future growth.