Regional Marketing Manager - Northeast

About the Role

Key Responsibilities

• Design and execute local marketing strategies aligned with company goals to drive customer growth
• Plan, execute, and monitor multi-channel marketing campaigns, including digital, social media, events, and traditional advertising
• Build relationships with local businesses, organizations, and influencers to enhance brand presence and community impact
• Conduct research to identify trends, customer preferences, and competitive insights to inform strategies
• Oversee local marketing budgets and track campaign performance, optimizing ROI and meeting KPIs
• Partner with sales, product, and customer service teams to ensure messaging consistency and strategic alignment

Requirements

• Bachelor's degree and 6+ years of related work experience or 10 years of sales/sales management experience
• 7+ years of experience in a management capacity with direct or indirect retail channel experience
• Strong understanding of digital marketing, social media, and community engagement strategies
• Understanding of local marketing tactics that drive traffic and conversions at a local level
• Strong understanding of marketing analytics and creating compelling business cases with strong ROI
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Excellent communication, interpersonal, and presentation skills
• Creative thinker with a results-oriented mindset
• Willing to work with grit and grind mentality

Nice to Have

• MBA

Qualifications

• Educational background includes a Bachelor's degree
• Experience in management and retail channel experience

Benefits & Perks

• Versatile health perks, including flexible spending accounts and HSA
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan