Retail Marketing Director - US

About the Role

Key Responsibilities

• Build and execute seasonal and long-term trade marketing plans aligned with brand goals and retailer priorities.
• Own full 360° product launch execution—including toolkits, timelines, asset delivery, PDP content, and in-store support.
• Partner closely with sales and key retailers on joint business planning, presentations, and market meetings.
• Collaborate with Digital, Social, Media, and Global teams to drive visibility across in-store and online retailer platforms.
• Manage promotional calendars, sampling programs, and budget allocations, tracking ROI and optimizing performance.
• Brief and manage creative development for all retailer needs, including social, media, dotcom, and POS/POP.
• Serve as a key point of contact for internal teams (Sales, Creative, VM, Education, PR, Product Development).
• Analyze retailer sellout data, post-campaign performance, shopper behavior, and competitive activity to inform strategy.
• Develop and lead seasonal and long-term retailer-specific marketing strategies.
• Own end-to-end execution of product launches, exclusives, and promotional programs.
• Create and distribute campaign toolkits, calendars, and launch timelines.
• Partner with Global Marketing to align campaign messaging, creative, and content.
• Manage retailer PDP asset development, review, and refine copy and visuals.
• Monitor and manage trade marketing budgets, including sampling programs and forecasting.
• Lead preparation of presentations and decks for retailer meetings and strategy sessions.
• Develop accurate sales forecasts and streamline sales operations including inventory, pricing, and promotional strategies.
• Create KPIs for wholesale department to measure sell-in to sell-thru impact.
• Manage a team, currently with 1 direct report, with potential to scale and build the trade marketing team.
• Lead retailer relationship management, including market week meetings, updates, and launch communication.
• Respond to retailer requests promptly and clearly.

Requirements

• 7+ years of retail/trade marketing experience in the beauty industry, preferably skincare.
• Proven success in scaling a beauty brand at Sephora or Ulta.
• Deep experience launching products and building 360° campaigns.
• Strong relationships with Sephora or Ulta.
• Ability to work cross-functionally across Sales, Creative, Education, and Digital teams.
• Financially savvy with a strong understanding of ROI, retail KPIs, and trade marketing impact.
• Previous full ownership of trade marketing spend budget.
• Strategic thinker with a creative mindset and operational excellence.
• Detail-oriented, deadline-driven, and able to manage multiple projects in a fast-paced environment.
• Passionate about the beauty consumer and what drives purchase behavior both in-store and online.

Nice to Have

• Experience with omnichannel planning and execution.
• Experience working in a hybrid work environment.
• Experience with retail partnerships and joint business planning.

Qualifications

• Educational background is not explicitly specified, but extensive experience in retail/trade marketing is required.

Benefits & Perks

• Competitive salary ($145,000 - $165,000 annually).
• Comprehensive benefits including health insurance, paid time off, holidays, and retirement plans.
• Work from home stipend and commuter assistance.
• Flexible and hybrid working model with at least 2 days in-office in NYC.
• Transit benefits, cell phone and Wi-Fi stipends.
• Annual product allowance and discounts.
• Annual discretionary bonus based on performance.
• Quarterly US team building activities.