Sales & Marketing Analyst

About the Role

Key Responsibilities

• Evaluate advertising and promotional campaign performance to optimize reach, ROI, and engagement across eCommerce and B2B channels, using key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and retention.
• Leverage Salesforce CRM data to analyze the customer journey across multiple touchpoints, enabling more precise measurement of program effectiveness and opportunities for personalization.
• Analyze the impact and efficiency of catalog and sample programs, delivering insights that enhance conversion, engagement, and customer retention across segments and customer types.
• Assess multi-channel campaigns—including print, digital, and social—by measuring web traffic, ecommerce conversions, and lead quality, and deliver actionable insights to improve campaign outcomes.
• Build and maintain a comprehensive digital marketing and ecommerce performance dashboard focused on tracking key sales drivers and KPIs.
• Investigate marketing metrics to uncover cause-and-effect relationships, applying findings to optimize content, cadence, and offers that drive ecommerce growth.
• Conduct segmentation and performance analysis to inform account-based marketing (ABM) strategies supporting sales outreach and conversion.
• Collaborate with Sales and Marketing leadership to deliver data-driven recommendations that shape campaign planning, targeting, and resource allocation.

Requirements

• Bachelor's degree in Analytics, Business Administration, Marketing, Finance, Mathematics, or a related field.
• 5-7 years of experience in business, marketing, or financial analysis.
• Strong communication skills (written and verbal), organization, and time management.
• Ability to extract insights from complex data and translate them into clear, actionable business strategies.
• Proficiency in Google Analytics (GA4), CRM tools (e.g., Salesforce), and data visualization platforms (e.g., Tableau, Power BI).
• Experience applying AI or machine learning techniques for segmentation, campaign optimization, or automated reporting.
• Strong familiarity with KPIs used in sales and marketing performance management.

Nice to Have

• Master's degree in Business, Marketing, Finance, or Analytics.
• Experience with pricing, margin planning, and product strategy.
• Background in ecommerce or B2B environments.
• Proficiency in CRM reporting and Web analytics.
• Exposure to merchandising, product development, and forecasting models.