Sales Development Representative (1705)

About the Role

Key Responsibilities

• Learn and understand CoreSite's offerings and competitive advantage.
• Develop a personalized CoreSite pitch and product pitches.
• Understand target prospect personas including titles, job responsibilities, company size, industry/verticals, annual revenues and more. Build contact prospecting lists based on knowledge of target audience and personas.
• Understand assigned regional industries, top companies, metro areas, data center locations, competitors and other data. Build account prospecting lists based on knowledge of the region and surrounding metros.
• Generate outbound sales leads and qualify opportunities by leveraging SDR sales training, strategies, platforms and marketing resources. Maintain prescribed monthly frequency for cold calls, cold emails and social media outreach.
• Follow-up and convert inbound sales leads (website forms, inbound calls and referrals) into qualified opportunities. Assign opportunities to the correct regions, sales VPs and sales representatives based on CoreSite's rules of engagement (ROE).
• Attend assigned regional sales calls and provide updates on current inbound and outbound activity, campaigns and programs. Provide sales prospecting support for regional VPs and sales representatives.
• Collaborate with individual sales representatives in assigned region(s) to generate target account lists to prospect on their behalf. Set meetings and appointments for senior sales representatives in assigned region(s).
• Provide critical feedback to the inside sales and marketing team on campaign success, quality of inbound leads, SDR tools and platforms.
• Occasionally travel to tradeshows to provide booth support, badge scanning (~25% Travel), and to other CoreSite offices.
• Identify and develop outbound prospecting email campaign strategy and provide feedback on existing marketing efforts and lead quality.
• Promote and demonstrate the behaviors consistent with CoreSite's culture and Guiding Principles.
• Handle special projects as required.

Requirements

• Motivated self-starter willing to work hard and learn.
• Interest in starting a technology-based sales career.
• Ability to learn and understand technical offerings and competitive advantages.
• Strong communication skills for developing pitches and understanding target personas.
• Ability to build prospecting lists based on regional and industry knowledge.
• Experience with outbound lead generation, cold calling, emailing, and social media outreach.
• Ability to follow-up and qualify inbound leads effectively.
• Willingness to travel (~25%) for tradeshows and office support.

Nice to Have

• Experience in sales or marketing within the data center or technology industry.
• Familiarity with sales prospecting tools and platforms.
• Previous experience in B2B sales or lead generation roles.

Qualifications

• No specific formal qualifications specified in the description.

Benefits & Perks

• Hybrid work environment with in-office two days per week.